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03.22.22 in Content Marketing

Best Email Capture Tools For WordPress

Best Email Capture Tools For WordPress

Are you looking for email capture tools for WordPress to grow your mailing list? Email capture tools allow you to obtain more subscribers for your business directly from your WordPress website.

Today, email marketing is still more effective than social media marketing. So, while business owners are chasing the latest trend in social platforms, they’re losing out on the best marketing channel. Of course, we’re talking about email marketing.

If you were building the race car of your dreams, adding a motor or tires with just your hands. You might use a torque wrench and socket set. An assortment of pliers. In other words, you would use tools.

When you’re building your email lists, you need all the help you can get. Thus, using the best email capture tools for WordPress increases your odds of getting subscribers. After all, it’s not just email addresses you’re trying to collect. Instead, it’s customers you are try to connect with.

The Best Email Capture Tools For Lead Generation

While there are a lot of email subscription tools on the market, in this article, we’ll compare the best ones.


  1. Thrive Leads – Best email capture tool for WordPress users.
  2. OptinMonster – Ideal for targeting and A/B testing.
  3. Sumo – Has just about everything you need in a 3-app-combo.
  4. Mailmunch – Includes an excellent landing page app.

Why Is Email Capture Important?

As mentioned above, email marketing is still the most widely used form of online marketing. As such, it’s 40x more effective than social media marketing. And it drives higher ROI than any other marketing channel.

The average ROI through email marketing is $36 for every $1 spent. In a word, you invest a dollar and in return receive 36 times from it. That’s one of the top reasons why all businesses should consider incorporating email marketing into their marketing mix.

Related: Email Marketing vs. Social Media Marketing

Email Collection Tools - Thrive Leads

01. Thrive Leads

Thrive Leads is an email sign up plugin for WordPress that’s designed to help you grow your email list. It contains various types of opt-in forms including popups, slide-in, lightbox, and more.

You’ll also have lots of control regarding how to display your forms. For instance, you can use features like Exit Intent, time spent on page to trigger your email sign up forms.

In addition to access to pre-defined templates, it also has drag-and-drop functionality. As such, you optimize and customize your email sign up forms for lead generation. After you design your forms, you can use the targeting features. This is where you decide when and where your form appears as well as choosing trigger actions.

One of Thrive Leads’ best features is SmartLinks. Using SmartLinks you can display different offers to people that have already subscribed to your mailing list. This works well for further nurturing leads and avoiding duplicate email collection.

Pricing: starts at $19/month

Related: People Not Opening Your Email Marketing Campaigns? Try This!

Email Collection Tools - OptinMonster

02. OptinMonster

In addition to being one of the top email collection tools, OptinMonster can also be installed on WordPress websites. As a result, it’s one of the best optimization tools for your WordPress website.

With its comprehensive conversion optimization toolkit, you can enhance your lead capturing potential. It has a wide range of templates for lead forms. With these, you can capture leads via full-screen overlays, floating bars, sidebar forms, and other types of lead generation forms.

Additionally, its targeting feature allows you to segment your leads for improved targeting. Whether you have returning customers or new visitors, you can personalize offers, messages, and forms to get more email subscribers.

As one of the top email collection tools, it OptinMonster has many different campaign options. For example, use the gamified forms to increase user engagement. You could incentivize visitors to provide their email addresses with surprise offers.

In addition, use OptinMonster’s analytics reports to gain insight on your campaigns and pages. Using these reports you can obtain best conversion rates for captured email addresses of your users.

Pricing: starts at $9/month

Related: Benefits Of Email Marketing For Small Business

Email Sign Up Forms - SumoMe

03. Sumo

Sumo (formerly SumoMe), email collection tools includes a Smart Bar. Email sign up forms can be placed in a scrolling header bar on your website. Since top-of-the-fold forms are hard to ignore, this increases your email sign up potential. Not only that, but since the bar follows your scroll, they are even harder to ignore.

In addition to being a free tool, it also works on any type of website, including mobile optimized sites. There’s also List Builder by Sumo which allows you to do basic customizations of your email sign up forms.

Pricing: free, premium starts at $20/month

Related: Email Marketing Do’s and Don’ts

Email Sign Up Forms - MailMunch

04. MailMunch

MailMunch email collection tools combines forms, email marketing, and landing pages to streamline your lead capturing process. In essence, you can use this all-in-one system for lead generation and email campaigns.

With the MailMunch lead generation suite, you can engage more users, convert them into customers, and grow your business. Additionally, it has all the integrations you need. For example, you can integrate MailMunch with Constant Contact, MailChimp, Campaign Monitor, and other email marketing services.

There’s also integration for website platforms including WordPress, Shopify, SquareSpace, Magento, and more. Using any of their campaign templates, B2B and small businesses can great beautiful email sign up forms.

Pricing: free, premium starts at $13.99/month

Related: How To Hire WordPress Website Designers To Create A Custom Website

Wrapping It Up

As a small business owner, you’ll need to decide which of the email collection tools is right for your business. Features you want to look for are integration with various email marketing services, customization options, and other features. Of course, the options and features depend on your business’ specific needs and goals. If you need help with campaign creation or other marketing services, we’re here to help you. Just fill out our quick marketing inquiry form or call us at (858) 874-6528.