Small Business Content Marketing Strategy
Marketing strategies to increase online visibility and engagement
Whether you are a medium size company looking for high growth or small business looking for experienced marketing professionals, Envisager Studio has the high performance team with 100% in-house content marketing capabilities.
WEBSITE RESOURCE HUB
What is the best way to attract, engage, and retain customers? The answer is – content. Your website serves as a resource hub. The more consistently you create relevant and valuable content on your website and on social media platforms, the more visible your company will be on search engines and viewed as a thought leader on social networks.
Delivering consistent, ongoing valuable and relevant information to your customers and prospects, they ultimately reward your company with their business and loyalty. This ongoing marketing strategy process focuses on owning media, not renting it.
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. In addition to the original four “Ps” of traditional marketing (product, promotion, price, and price), a fifth “P” should be added to your marketing mix – for people.
Use content marketing to deliver information to your prospects and customers. Inbound marketing prospects are not interested in the new equipment your company just purchased, they want to read content relevant to their specific business needs or issues. Envisager Studio will create content and publish on the appropriate marketing channels to generate ideal inbound marketing leads.
At Envisager Studio we create quality content that serves the needs of your prospects. We take great care in amplifying your company’s content through an adapted mix that’s just right for your audience. We build long-term marketing strategies that employ a mixture of blogging, social media, infographics and more. We work within your current budget and scope.