If you’re still following those conventional brand building strategies, you’re behind the curve. Most likely, you are facing many hurdles in humanizing your brand. Plus, stressing over low conversion rates and decreasing traffic. Make An Appealing Online Presence Social media channels, blogs
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A new year offers a fresh start, new opportunities, and of course, new logo design trends. Although a logo is a graphical representation of a company, that doesn’t mean it should never be changed. In fact, many big brands use subtle color
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Building an authentic brand personality consists of a genuine set of characteristics that are attributed to your brand name. The mistake that some startups make is trying to mimic other brands. This can cause confusion in brand tone, visual style, and brand
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Small business brand awareness increases. Call it an epic battle between the ill-matched. From uptown New York to downtown Sidney, the number of small businesses outnumber the number of blue chip multinational corporations doing business. Which makes it even more tragic that
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Brand strategies are not just for large corporations and super rich business magnates. And that’s why we feel it’s important to talk about small business brand strategies. When people talk about companies with strong brands, they always reference corporate giants like Google,
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