Small Business Email Marketing Services
Leverage the full power of online marketing for small business
A poorly designed email newsletter not only wastes the recipients’ time, but may also cause any future email campaigns from your company to be blocked by the recipient. In contrast, an effective newsletter design can motive, educate, and inform a community of people. So, don’t just stay in touch, stay in control of your email campaigns. Our email marketing and online marketing services includes updating your web design with your online marketing offers.
Email Marketing and Social Media
While social media seems to have jumped to the top of the advertising chain, email marketing remains a fundamental method to reach your audience, in particularly when you combine social media and email efforts. One of the best features to look for in an email marketing solution is the ability to add signup forms on your business Facebook and Twitter pages to grow your contact list. Also scheduling posts on popular social media platforms and tracking followers’ engagement of those posts. This helps you to learn more about your readers; what works and what doesn’t.
Email marketing is a cost-effective marketing tool and a powerful strategy for up-selling and cross-selling. Not only does email marketing help your brand stay top of mind with current customers, but by reminding them of the importance of referrals, it can serve as an avenue for sales opportunities.
Unlike conventional marketing methods, email marketing is an influential way to cultivate relationships at nominal variable cost. Email marketing is trackable and offers pertinent information on how to attune your email for maximum open rates and conversions.
Almost everyone loves a good deal. An ideal way to develop a rapport with a reader and get a loyal customer coming back for more is to add exclusivity to your offer. Current and repeat customers deserve special attention. So it is important to determine what the loyalty drivers for your audience are. Email marketing can be utilized to both increase the number of repeat purchases and continued subscriptions.
Email marketing services make it easy for you to connect with your readers from the beginning and throughout your business relationship. When you offer readers something of value they are more likely to agree to receive periodic emails from your business. To turn them into returning customers, send them personalized emails on their birthday, or for milestones like being a newsletter reader or member for a year.
Opt-in is the recommended and most useful method for building a legitimate email list to protect the integrity of your business. We strongly advise clients against renting or buying an email list. Why? Because even if the list provider says the list is totally opt-in, it doesn’t mean they opted-in to receive communications from your business. It simply means that the people on the list opted in to an email communication from someone at some point in time.