Whether spa or hair business, you’ll need some salon marketing and promotion ideas to drive traffic to your business. In fact, you will only get as much traffic as your marketing campaign is worth.
Even if you have the best salon in town, if you’re not promoting yourself, you’ll be left behind your competitors. By implementing good salon marketing and promotion ideas, you can build awareness of your salon.
Making potential customers aware that your services are not just another ordinary venture, but rather worth the extra bucks. If you’ve been in business a while, you probably realize a promotional campaign is in order. The challenge is knowing how to get started.
Here are a few salon promotion ideas that have been tested. Further, they have proven to be successful salon marketing ideas for promoting your business. Learn more about these salon marketing and promotion ideas created by Envisager Studio; the best website designers in San Diego.
Use Online Directories To List Your Salon
Nowadays, it’s all about internet marketing. When people look for a new salon near them, they might Google ‘salon near me’. Is your salon website optimized for that? If not, then you probably don’t exist to potential clients.
Obviously, if you can’t be found online, it’s nearly impossible to make the most out of your business these days. Given these points, here are online directories that your business should be listed on:
1. Google My Business
Google is the largest search engine in the world. In fact, it’s the staple of all online searches. So if your business is not present in Google My Business, it’s near impossible for you to be in search results. Thus, you’re missing many potential customers.
2. Yelp
Yelp is highly effective in providing online visibility for businesses with a storefront. However, it also works for businesses with home offices like plumbers and electricians. Overall, it’s a good platform for businesses to build their online presence on.
Moreover, millennials tend to use this platform offering reviews and photos of their experience with a business. This platform is also useful for trying out your salon marketing and promotion ideas. You can even offer package deals or various products to customers.
3. Instagram
Instagram might not be everyone’s go-to channels, but it’s one of the most popular platforms in the world. If you have salon promotion ideas, Instagram is the place to be. In fact, hair salons and restaurants are two of the top businesses that do well on Instagram. So make sure to gather your salon marketing ideas and start promoting your business on this platform.
In addition to clients posting photos of their experience, Instagram also offers ‘Shoppable Post’. With shoppable links, you’ll have a golden opportunity to turn your Instagram account into a visually appealing store.
4. Facebook
While almost every business uses Facebook, it can be frustrating to implement your salon promotion ideas. Their algorithm constantly changes and don’t always seem to benefit users. At least not business users. So, many businesses are hesitant to use their salon marketing ideas on Facebook.
Nonetheless, it’s grown from being mostly used by millennials to users of all ages and walks of life. Therefore, you can make your presence known on Facebook and reach a large, diverse audience.
5. Offer Referral Discounts on Your Website
Client referrals is one of the best ways to spread word of mouth about your business. If a client is satisfied with your service, ask them to promote your business to family and friends.
Then in exchange for them doing something for you for free, offer them relevant discounts. After all, a little quid pro quo for them helping you promote your business is the least you can do.
Generally speaking, referral clients are far more likely to stay loyal customers for a longer period of time. You can thank your friends that did the promotion by sending them a letter and a discount card.
6. Get Featured in the News
What better way to boost awareness about your salon than being featured in the news? But why would you do that? Here’s why:
- The word about your business will spread.
- It gives customers proof that you are the real deal.
- You can share it on social media and newsletters to get more followers.
- It improves your Google search ranking, and it will give you a link from an authoritative site.
Need help with your salon marketing and promotion ideas? We can help! Complete our quick inquiry form and we’ll follow up with you very shortly thereafter.
You may also enjoy reading: How To Start Upselling Spa and Salon Services
About the Author
Christina is the Web Content Director at Envisager Studio. She leads the content creation process and ensures tone and key messaging personifies the client’s brand and engages target markets. In her spare time, she writes about content marketing, content management, and website content.
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