One of the first things to do to be successful online is to optimize your WordPress website for mobile. With Google indexing mobile first, a fast loading, mobile friendly website gets your content in front of potential customers. Of course, you must refine your SEO as well to be more competitive.
In fact, having an optimized WordPress website for mobile is just as important as being able to find your brick-and-mortar. If not more so. After all, your website is the online representation of your business. As such, it must deliver a great first impression. And that includes speed, visual appeal as well as great user experience.
Given that it only takes milliseconds for visitors to make a judgement, you definitely want a positive assessment.
Whether small business or mid-sized, you may not have the proper resources for website designers. Particularly, when compared to a large corporation. But that doesn’t mean you can’t have a website that full accommodates your users.
As one of the best website design companies in San Diego, we’ve gathered expert advice on website design. Continue reading for tips to optimize your WordPress website for mobile.
Does Your Website Work Properly?
The ultimate goal of any website is to make a sale. Regardless whether you have an ecommerce site or not. You’re selling something – products, service, expertise, etc. For this reason, it’s essential that your website operates well.
And one of the best ways to stand out is in functionality and performance. Even if you have the most creative website ever built, if it doesn’t perform well, you’re out of luck. You can even start with a fast, highly functional website.
Moreover, there’s elegance in simplicity. Besides, visitors don’t want to wait until your animation finishes jumping jacks before they can peruse the site. With this in mind, sometimes minimal bells and whistles is the key. Particularly if you’re on a tight budget.
To that end, user-friendly tromps fancy design.
Create The Ideal Branded Website
Your website is your brand. As such, make every aspect of it consistent with your brand’s personality. For example, layout, images, articles, and web copy. When you’re optimizing your WordPress website for mobile, consider your industry.
Imagine that you’re having the interior of your physical store designed. Crate and Barrel has a different atmosphere than the Google Store. Consequently, you should always use your brand colors as the starting point.
If you don’t yet have images and patterns that resonate with your brand, there are a plethora of sites that have such content.
Albeit you may not always have your own images and patterns ready during the website design. However, there are a plethora of sites that you can purchase high-quality content from. But the key is to find imagery and complements your brand.
Ultimately, creating a strong, branded website makes visitors feel welcome.
Use Stock Photos When Appropriate
Using stock photos just because they’re pretty is not the way to choose photos for your brand. Not only will this give an inexperience impression, but it can also feel generic. But these days, skilled graphic designers can work magic on any photo to make it look authentic. Of course, that level of skill and experience is provided at a cost.
However, making use of such a person may be the way to go if it’s not feasible to do your photo shoot.
Plugins Can Help You Optimize Your WordPress Website For Mobile
Learning how to choose and use the best plugins for your site is important for many reasons. In addition to saving coding time, plugins can also improve critical areas of your website. For instance, security, social media, search engine optimization, and website performance.
No matter your budget, you can have a website that looks professional. Our team of expert WordPress website developers can build a site with the features and functionality you desire. And our services are affordable prices and suitable for small business budgets. Get in touch today and let’s work together!
About the Author
Hazel is the Founder & SEO Director at Envisager Studio, a premier website design agency specializing in WordPress website design, development and internet marketing. In her spare time, she writes about search engine optimization, website design, and internet marketing.
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