Aside from being the device of choice for millennials, almost everyone’s face is glued to a mobile device these days. With this in mind, you can’t afford to ignore mobile marketing. In fact, it would be surprising if you aren’t reading this article from a mobile device.
Thus, one of the most effective ways to reach your audience is through mobile marketing. After all, people read email, do research and visit websites all from the comfortable of their mobile devices. Consequently, focusing your building a mobile presence is vital for your business success.
But what may not be obvious to some business owners is that a mobile friendly website is essential. This ensures that all visitors have an optimized experience when they reach your site. Therefore, we compiled a mini guide to help you with your mobile marketing strategy.
What is Mobile Marketing?
Mobile marketing refers to a digital marketing and multi-channel advertising strategy. This form of advertising is conducted via tablets, smartphones, and other mobile devices. And the multi-channels include email, multimedia messages, websites, apps and SMS.
This cross-channel business model has to do with the growing shift of consumers’ attention to the mobile world. As a result, your business must invest in strategic and personalized content in order to earn and maintain attention.
I could say that mobile is the future of marketing, but actually the era of mobile has already arrived. So if you’re not implementing some type of strategy for these devices, you’re already lightyears behind.
Have a look at the graph below. Obviously, more users are spending more time engaging on mobile devices than desktops. And this trend is expected to continue long into the future.
How Mobile Marketing Works
Mobile marketing consists of ads that display on mobile devices such as tablets, smartphones, or other mobile devices. The customization, styles, and ad formats vary greatly because websites and social platforms offer their own unique ad options.
Marketing For Mobile Components
Given that your users use a number of different devices, consider your strategy when marketing for mobile. For this reason, choose the type of media that’s most relevant to your audience. That way, you’ll have a better chance of reaching them where they are and speaking the language they understand.
Consider the following formats when marketing for mobile:
MOBILE FRIENDLY WEBSITE
Your website is the face of your online presence. Hence, it’s vital it’s a clean and professional representation of your brand. Ensuring that your website is mobile friendly cannot be overstated. Mobile users should have the same optimum browsing experience on phones as on desktop and other large devices.
Albeit a much smaller device, mobile device’s advantage over desktop is its clickable screen. So marketing for mobile should include interactive images, call-to-actions, and even campaigns.
SHARE CONTENT WITH MESSAGE SERVICES
Using services such as TextMarks and Twilio to send text messages to customers makes the process seem less aggressive. Besides, customers generally sign up for these thus giving you permission to text them.
Additionally, text message open rates are as high as 97.5%. So if your content performs well by encouraging users to click your links, it could easily prompt a purchase.
OPTIMIZE FOR LOCAL SEARCH
One of the obvious advantages of mobile devices is that they’re on-the-go with us. And when people are searching on their phones, they’re generally looking for local results near them. Therefore, your marketing for mobile strategy should include your localized website and ads.
If you haven’t already done so, make sure that you claim your Google My Business listing. This ensures people can find your location on search and Google Maps. When your business is displayed, it will contain all your pertinent contact business information and location.
How Marketing For Mobile Can Help Your Business
If you’re looking to support your marketing efforts, then marketing for mobile is crucial. Depending on your budget, target audience and industry, marketing for mobile can greatly enhance your brand.
Here are a few reasons why marketing for mobile is essential for your business.
01. IT’S A GREAT ENGAGEMENT PLATFORM
Since consumers are on their phones all day, this is an ideal platform to target, reach and engage with them. Unlike other marketing channels, mobile marketing enables you to be exactly where the consumer is. No matter the time or where they are, you can connect with them like no other marketing channel.
02. PERSONALIZED ADVERTISING
One of the most personalized forms of advertising is mobile advertising. While engaging with users on a device they always have with them, you can also consider their past actions. On the whole, smartphone users feel more connected to companies whose apps or sites remember who they and their previous behavior.
03. IMMEDIATELY REACH YOUR CUSTOMERS
Whether sending consumers push notifications or happy birthday wishes, marketing from mobile gets your message there in seconds.
04. COUNTLESS PEOPLE SHOP ON MOBILE
For most people, shopping online via their phone is a daily occurrence. After all, people shopping on their phones account for more than half of all internet traffic. That’s why it’s worth investing in a mobile responsive website and ensure your eCommerce perfect is spot-on.