Internet marketing strategies should consist of a range of digital marketing channels to properly target your customers. As an internet marketing agency, we help our clients to grow their business online using major search engines such as Google. We also integrate social media channels like Twitter, Facebook, LinkedIn and Google+. Based in San Diego, we we have helped companies throughout the United States and internationally to enhance their brand and maximize their sales.
The two main groups of internet marketing are online and offline. While offline marketing can include things like television, phone and radio advertising, online marketing has 7 major categories.
The 7 different internet marketing strategies we offer are:
Search engine optimization (SEO) is the process of affecting the online visibility of your website to rank highly in the search engine unpaid results. An effective SEO strategy is one of the most important things you can do for your business.
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Google AdWords is Google’s advertising system where advertisers bid on keywords so their clickable ads appear in Google’s search results. The ‘pay-per-click’ means you can dictate where your ad appears through bidding for a series of phrases.
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Social media plays a big role in digital marketing. Social media allows brands to interact with their customers in a way that never before have been possible. From communities and networks, to blogs and forums, your customers are engaging online.
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Email marketing has withstood the test of time in spite of technology advancements. It remains one of the most effective components of a good digital marketing strategy. Envisager Studio can manage all aspects of your email marketing.
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Conversion rate optimization is involves improving the experience for your site visitors. Getting a person to land on your website is only step one of the process. If your website does not provide information people are looking they’ll leave your site.
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Marketers worldwide are very familiar with the ‘content is king’ expression. Successful marketers know that content has become the most important tool in your marketing campaign, with traditional marketing being less and less relied upon.
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Conversion rate optimization is involves improving the experience for your site visitors. Getting a person to land on your website is only step one of the process. If your website does not provide information people are looking they’ll leave your site.
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People deal with brands they can trust, companies that are interested in getting to know them, and personalized, relevant communications. Throw in offers tailored to their needs and preferences, then you’ll good to go. To achieve all that, you need effective internet marketing strategies. We would love to help your business be more successful online. Get in touch.
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About the Author
Hazel Burgess is the Founder and Creative Director of Envisager Studio, a premier website design agency specializing in WordPress website design, development and content marketing promotion. The company is based in San Diego, CA and works with companies that range from small business to enterprise level. Follow @EnvisagerStudio on Facebook as well as Twitter.
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