Artificial intelligence is partly responsible for transforming and strengthening industries across the globe. For this reason and others, you should build your business websites with AI in 2022.
When people think about AI, they imagine robots and self-driving cars that act and think like humans. But in addition to business websites with AI, there’s more to artificial intelligence than that. And fearing that you’ll invest in technology that you won’t use, puts your business behind the curve.
Besides, choosing between taking a risk and losing a competitive advantage in your industry is almost a no-brainer. With this in mind, this article discuss ways artificial intelligence help improve our lives. Albeit some are small ways, but there are impactful ways also.
Building Business Websites With AI In 2022
To have business websites with AI, it’s not necessary to budget for highly advanced robots. Or commission smart device development to make use of AI’s potential. Instead, get the best of AI in web development by integrating it into your business website.
And to help you do just that, below are 4 ways to use AI in web development to improve your website.
1. Use AI Chatbots To Provide Exceptional Customer Service
By the end of this year, it’s estimated that almost 90% of customer interactions will be automated. This means most businesses will have integrated AI in their web development by including chatbots.
In addition to having one-up on your competitors, over 25% of customers are interested in using artificial intelligence support tools. Additionally, AI powered chatbots offer better customer data handling and collection.
2. Build AI Business Websites For People With Disabilities
AI in web development includes building websites that are inclusive of everyone. After all, the web is for everyone. Given these points, you need artificial intelligence to accommodate people who are visually or hearing impaired.
Consequently, build AI business websites that include captioning, audio reading, and video transcription solutions. This ensures that your content is accessible and enjoyed by all. furthermore, your website will be in compliant with the Americans with Disabilities Act of 1990.
3. Build AI Business Websites With Personalization
In 2022, you’ll need to build AI business websites with better personalization solutions. The copy-pasted data, stale email solutions, and generic old emails won’t work. But what will work is personalization.
In fact, 80% of consumers prefer to deal with businesses that offer a personalized experience. Surprisingly, a whopping 71% of consumers get annoyed by impersonal digital experiences. For this reason, integrating artificial intelligence into your website is crucial in 2022. As a result, different visitors can be shown different personalized content based on their previous interactions with your business.
Due to such integration, you’ll have happy customers, more website visitors, and profitable bottom line.
4. Predict Churn Rates With AI And Take Quick Corrective Actions
The rate of attrition (customer churn) can cripple any company, no matter the size. Today, we know that appropriately 50% of customers naturally churn in 5 years. However, implementing proactive measures, churn rates can be reduced. Not to mention a majority of the costs that got into acquiring new customers.
Incidentally, churn rate is the rate at which customers stop doing business with your company. Sadly, 85% of customer churn is due to poor customer service.
AI machine learning can be integrated into your website to collect and analyze data to predict churn. For some basic issues, AI program can be programmed to take the necessary actions to prevent churn. Or, it can be used to get information about possible causes of churn and then remedy it.
About Envisager Studio
Envisager Studio is a San Diego based digital commerce company offering marketing, eCommerce development, and website design services. We work with new age technologies like Artificial Intelligence to create solutions that provide your business a competitive advantage.
We would love to discuss your project with you. Click here to provide details about your business needs.
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About the Author
Dr. Amelia Royster-Davis is a Doctor of Education and an Instructional Designer. As the Director of Web Development at Envisager Studio, her primary focus is to lead the web development team in building modern, responsive websites. In her spare time, she writes about web development, UI and UX.
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