There are many good reasons why a company should redesign their business website, but not many companies know when the time has come to take action. Basically, it comes down to the effectiveness of your existing website. In this new era of technology, this means ensuring your website can be found on search engines, preparing it for mobile users, and being able to measure and track your website’s goals.
What Does “Redesign” Really Mean?
Redesign means to modernize, change or improve something that already exists while staying true to the initial guidelines. When we talk about crafting a website, obviously this will be designed and developed with the latest technology available and keeping the needs of the customer in mind, and brand elements such as the company logo. Sometimes, you wouldn’t need to ditch the site and start over. Changing a few elements on the landing page and key pages to help visitors find what they’re looking for easier, new imagery for a fresher look, rewriting some of the content, and refreshing your search engine optimization efforts may just do the trick.
But, what happens when the website was built more than 5 years ago? This is when I recommend your company consider a more extensive redesign for your small business website. For the redesigning, if there is an issue of budget, then professionals can choose affordable web design for small businesses.
So, what are some important reasons why you should redesign your business website?
1. Your Website Is Not Mobile-Friendly
Last year, Google announced that as of April 21, 2015, any website that is not mobile-friendly will have a significant drop in search ranking results when users searches via a mobile or tablet.
A study conducted in 2014 demonstrated that internet usage via a phone or tablet are inclining at a much faster rate than desktop. Google has a long history of providing their users with the best user experience, and by making these forceful changes, they have asked the internet to catch up and optimize for the trend.
If your website is not mobile friendly (or as we call it in the industry: responsive), this means that your website will be negatively affected on Google search listings when searched via a mobile phone – regardless of your SEO efforts. Keep in mind, Google has said that this only applies if the search is from a mobile device; not from a desktop.
2. Search Engine Optimization Is Lacking
Don’t confuse having a new website presence with search engine rankings. Your website will not just immediately show up at the top of search engine results. To be ranked well or even show up at all requires good web development, a strategic marketing plan, and ongoing optimization over time. Just like maintaining your vehicle is necessary to keep it in optimal running condition, so it is with your website in order to get good results. You have to dedicate marketing time to add and update content on a regular basis to achieve good search engine rankings.
At Envisager Studio, our website development tool of choice is WordPress for small businesses. This content management system makes it easier for our clients and us to maintain their website; keeping content current and adding content, thus boosting rankings.
3. Your Website Is Old and Outdated
As we all know, technology is changing faster than we can wrap our head around it. And that’s why if you had a website built 5 years ago, it probably looks super outdated. You know, the kind of outdated when someone visits your site and say to themselves, They must have gone out of business!
If your website looks old, worn down, and oozes the look and feel of a site built in 2005, it might be time to consider a refresh so customers know that you mean business!
Your Website Redesign Is One Of The Best Investments You Can Make
If you think of your website redesign as an investment instead of just another cost, you can begin to visualize how that investment can generate incredible ROI.
Website Redesign = More Visitors + Better User Experience = More Customer Conversions
If your business has been around for many years and you would like to revamp your company image, our web design and development experts will help you redesign and optimize your online presence without losing your identity. Call us today at (858) 874-6528 or contact us online.