There are many new digital marketing trends evolving in technology and the internet. Businesses will need to use them in 2019 in order to be successful. And to keep their competitive edge. As we all know, you can’t do the same things and expect different results. What worked in 2018 may not work this year.
Here are 4 key digital marketing trends for 2019.
1. Artificial Intelligence
Artificial intelligence (AI), sometimes called machine intelligence, is intelligence demonstrated by machines. 90% of everything we buy is done in a physical store. But, most shopping experiences begin online. We do research, product searches, price comparing, and then go to the local store to get what we want.
AI can analyze search patterns and consumer behavior, using data from blog posts and other online sources. Artificial intelligence can be as simple as using Google Analytics or as complex as IBM’s Cognos Analytics system.
Analyzing how consumers shop is very complex. And there’s a ton of data available. This poses a problem for retailers and service providers. As such, you won’t find patterns or behavior signals without using artificial intelligence.
2. Personalized Marketing
Personalized marketing is also known as individual marketing or one-to-one marketing. It’s a strategy businesses use to leverage data analysis to deliver individualized messages to current or prospective customers. You’ll need to personalize your marketing in 2019 if you want to make an impact. That includes personalized products, emails, content and more.
Brands like Coca-Cola started leveraging the power of personalization back in 2011. Coca-Cola kicked off the current trend of personalization with an innovative new idea; Share a Coke. One that is still having significant impacts on marketing best practices today.
3. Social Media Apps
Messaging apps will be on the rise in 2019. These automatic, free tools are are an ideal way to stay in contact with your favorite brands. Social messaging apps and Chatbots will enable businesses to stay a step ahead of competitors.
People spend a notable amount of time messaging each other. It’s good business to market your company’s products/services where your potential customers are hanging out. With apparent attached links such as “Stay Updated” or “Subscribe”, customers can stay connected with your business with one click.
4. Voice Search
Google Home, Siri, and Alexa are the most recognizable voice assistance for 2018. It’s predicted 50% of searches will be done through voice by 2020.
The number of options available between text search and voice is different. Only one response will be give from the voice assistant through voice search. If your business/website is one of them, the click-through rate could be considerably higher. Therefore, customizing your SEO strategy for voice search is critical.
This can be achieved by making your search terms less like written terms and more conversational. Mostly, written searches are just bundles of keywords. Consider that the user may speak their query instead of typing it. Additionally, adapt your writing to a more conversational tone to create content that’s more ideal for voice search.
You may also enjoy reading: 11 Web Design Terms and Definitions You Need To Know