Benefits Of Mobile Apps For Your Business

This era of mobile apps for business is taking the world by storm. Businesses who take advantage of this technology will be above the curve. If you’re currently not using mobile apps, perhaps you should.

Mobile devices are referred to as smart for a reason; the plethora of applications they offer. You’ve no doubt heard the phrase “There’s an app for that”. Well, that’s because these apps serve nearly every business purpose.

Mobile Apps for Business Stats

82% of mobile device users generally search for products and services online. And 27% of them search for the app that specially relates to that product or service. So, if your business has an online presence, a mobile app will leave a great impression.

Mobile Apps Growth Rate

Now, you might be thinking that your business doesn’t really need a mobile app. This could be true in a sense. But, if you have an online store, mobile apps for business can enhance customer experience. Besides, you’ll want to be ready for the future.

And if you’re not convinced yet, here are 4 major benefits of having a mobile app.

  Customer Loyalty

Customer loyalty is one of the most important reasons to build a mobile app for your business. It allows you to engage directly with your customers. For example: in-app purchases, promotions, etc. have a greater impact on customers than billboards. And this impact also applies to email marketing and social media ads.

  Increase Visibility

A person spends on average 2.5 hours on his/her smartphone every day. Only a handful of major applications are used in this time frame. But in order to access those applications, one has to unlock their phone. Then scroll the menu and scan for the right app.

Here’s a bit of science: Our brain unconsciously records every image and text we encounter.

Therefore, having your app where it can be scrolled will increase its visibility. Plus, it will increase your business growth. You can even add promotional offers within your app to keep customers engaged.

  Better Brand Recognition

When it comes to products and services, you want your brand to be the one that a customer recalls. And mobile apps for business immensely helps in creating your brand awareness.

How does this happen?

Well, you’ll obviously include useful features that your customers will love. And of course the in-app offers and promotions to keep them engaged. So, the more engaged your customer is, the more inclined they are to buy.

  A Direct Marketing Channel

Old marketing methods are rapidly disappearing. So, you need not appoint a salesperson to deal with customers. And you don’t have to print brochures to market your products and services. Nor do you need to advertise your business on billboards. Mobile apps for business can do all of that, and more.

Wrapping it up

Thanks to features like push notifications, you can send out reminders. You can notify customers about product availability, offers, and more whenever necessary.

While mobile apps won’t save your business, it can sure make it’s ready for the future. And they can also help you secure a strong brand presence in your industry.

You may also enjoy reading: Is It Time To Redesign Your Website?

About the Author

Darrel Carpenter

Darrel is the Director of DevOps at Envisager Studio. He has 10 years of education, more than 20 years of engineering experience, and 3 decades of tireless tinkering. He’s responsible for all the infrastructure that powers our client’s websites, emails and more. He is a member of the Mensa Society. In his spare time, Darrel writes about servers, content management systems, cloud computing, web hosting, and more.
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