Benefits Of Website Analytics For Your Small Business Growth

Are you still trying to figure out website analytics for your small business growth?

For small business, it’s important to squeeze the most value out of every dollar spent. And your website is one of your most valuable marketing tools. Consequently, website analytics can provide you with realtime analytics and reports on your visitors.

From gender, age, how they landed on your site to visitors behavior, and more, analytics is a powerful tool. With these facts, you can strategize a full plan and grow your small business faster.

This article is about the top benefits of website analytics for your small business growth.

01. Website Analytics Helps You To Know Your Visitors

Enhancing user experience shouldn’t be done at the expense of alienating existing customers. And this holds true for both big and small business. So, when deciding on website changes, ensure the new plan doesn’t hurt your current clients and users. Instead, focus on an overall great user experience for everyone. But to do this, you’ll need to know who your visitors are first.

When you know who your site visitors are by geographic location, gender, age, etc., move forward. At this point, you can make a protected choice to enhance their user experience. Also, learn about which browsers and operating systems they use. Ultimately, this detailed information helps you to create enhancements that are compatible with the majority of your visitors’ devices.

For instance, let’s consider how the popular website analytics tool Google Analytics helps you tweak your site’s overall user experience.

Devices – If a large percentage of visitors are mobile users, obviously your site should be mobile-friendly.

Interest and Age – Identifying these groups allows you to provide content that’s most useful to them.

Location and Language – Knowing where your users are located is helpful in discerning whether to include translations for your site.

With the enhancements set up according to the data, you can make your website visitors stay longer. And hopefully, convert them into clients.

02. Realize Your Best Content and Concentrate On It

Web analytics tools like Google Analytics, shows you precisely the content and pages that gets the most visits. It also shows you the length of time spent on individual pages. This is useful in helpful you ascertain what sort of content is working and what’s not. Knowing what’s driving the traffic allows you to streamline content on other pages for better engagement.

Also, adding more purchase links and other call to action types at top of site pages can increase your conversions. Furthermore, you can enhance your best landing pages with updated information or overhaul them for a fresh look.

Plus, these updates will help you to figure out what’s works and what doesn’t. That way, you can concentrate on content getting more views to enhance your site engagement.

03. It Helps Your Site’s SEO

Search engine optimization (SEO) is one of the most vital components in ascertaining your business growth. The higher you rank on web crawlers, the more organic traffic your website gets, and the more leads you acquire.

Website analytics help your small business site’s SEO in many ways. When you know your visitors’ interests and demographics, you can create focused content for better visibility in search engines. Additionally, tracking your referrals provides insight on backlinks.

Furthermore, using Google Analytics, you can connect your Analytics account with Google Console. And connecting the two accounts allows you to track which search queries are providing the most traffic. It shows you the precise data of average position, total clicks, average click-through rate, and impressions.

Additionally, you can also set up site search tracking and follow what data guests are searching for on your site. Using this feature in Google Analytics, you can compare them between your current content and what users are searching for. And this provides insight on whether or not visitors’ exceptions are being met.

04. Track Top Referrals and Create Strategies To Acquire More of Them

Web analytics empowers you to follow the referral traffic your small business website gets. You can then analyze it and concentrate on strategies to gain more referrals from them.

For instance, if your website gets most traffic from search engines, it means your site SEO is working well. Now that your SEO is strong, you can improve your site’s online visibility with little extra effort.

05. Use Top Outbound Links as Partnership Opportunities

Outbound links are essential to driving referral traffic. In website analytics, you not only gain insight in referrals, but also whom you’re referring to. Google Analytics shows you the top links people clicked on your website that go to other sites. This provides opportunities for you to analyze, and team up with these related organizations.

06. Conveniently Track eCommerce Metrics and Use Them For More Sales

Whether you’re selling digital goods, software, or physical products, understanding the sales report is crucial. Fortunately, website analytics tools like Google Analytics provides important metrics like top products, total revenue, etc. in a single report.

Is Google Analytics the best Website Analytics Tool For You?

Now that you know the benefits of website analytics, you probably have that burning important question. ‘Which is the best website analytics tool for my small business?’

Obviously, Google Analytics is the most popular analytics tool available. Plus, it’s 100% free! The only downside is that it has a steep learning curve. In fact, without coding skills and tech savvy, it will be challenging for you to set up advanced tracking.

That’s why Envisager Studio offers Google Analytics set up and maintenance services. Reach out to our professional marketing team today.

You may also enjoy reading: 6 Basic Things Website Owners Should Know How To Do On Their New Website Design

About the Author

Gregory Meyer

Gregory is the Analyst & Digital Marketing Director at Envisager Studio. His data collection is an important part of each client’s unique website design and social media strategy. In his spare time, he writes about web design analytics, social media, visual marketing, and social influence.

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