As a marketer, the importance of growing your social media presence cannot be overstated. The higher the number of people you can reach with your campaigns, the greater your chances of success.
Social media profiles used to be a “nice-to-have” marketing tool for brands. But a lot has changed since the early days of the major social platforms.
And there are more than 3.5 billion users waiting to be reached with your brand message. So, it makes perfect sense to always be on the lookout for social media growth strategies that work. This article has all the best ones for you!
7 Social Media Growth Strategies For Your Business
Here is the list of top growth strategies that can be implemented for your business to gain maximum engagement on social media.
Stick With The Platforms That Are Suitable For Your Brand
Today, there are more than six dozen social media platforms vying for your attention on the internet. But how many of them should you spend time and energy setting up?
There are things you should consider before creating a profile on any social media platform. What are the user demographics? Then compare that to your average audience profile to decide if that platform is worth using.
By focusing only on the platforms where your customers are, your campaigns will yield better results. For many businesses, Facebook, Instagram, Twitter and Pinterest is enough. LinkedIn is also great for businesses, however it’s not considered a social platform per se.
Also, you may want to consider YouTube if your content strategy is video heavy. Combining Facebook, Instagram and Pinterest is a great idea if your content is more image focused.
Use your buyer persona and your brand content strategy to choose two to three platforms to focus on.
Spy On Your Competition
Drawing inspiration from your competition is one of the most effective social media growth strategies. Visit the platforms where they are most active. Also, check out the type of content they are sharing on each platform, posting frequency, engagement tactics, etc.
By analyzing your competition’s social media strategies, you can emulate proven marketing approaches for your niche. Such analysis will also show you gaping holes you can fill with your brand’s social media.
Update Your Profile
Your profile page is the window to your brand that your audience sees first when they visit your page on social media. If you don’t have a clutter-free and correctly filled out profile, you are not just looking unprofessionalism, but also derailing your social campaigns.
Your brand profile should have the following:
- A short, but all-encompassing bio
- Your website address
- Quality profile and cover photos
- Office location
It is important to ensure consistency with all the details on your social media pages. If you have conflicting information across your profiles, you’re giving your audience one more reason to not engage with your brand.
Your social profiles should make it easier for people to decide about your brand, and not getting them more confused. And remember, staff profiles should be a good reflection of your brand image also. So, ensure all profiles are completely filled out. Then, you can use those profiles to further amplify your brand message.
Be Consistent With Your Branding
If you already have a brand personality or brand voice, strive to maintain it across your social profiles. It is counterproductive to deploy a scattergun approach with your branding. And, don’t ignore elements like the color theme for your brand profile and a specified tone.
Additionally, when your audience associates your brand with a distinctive tone, don’t inject something different. For example, if your tone is always serious, injecting humor may not go over well.
The best business profiles have a connection with their audience by using brand elements consistently. When you swing from one end of the spectrum to another, it’s a sure way to lose your audience.
Share Quality Content
As they say, “content is king” and social media is no exception. You need to ensure you are consistently creating shareable content that is relevant to your target audience.
This way, you can slowly establish your brand as one of the most trusted in your niche. For the best results, don’t focus on sharing your content alone.
An effective content-related social media growth strategy is to only promote your brand with just 10% of your social media posts. You should spend the rest of your time sharing your original posts and responding to audience concerns. And don’t forget to share content from other people/businesses.
If you’re only promoting your brand, you will leave your audience feeling jaded. Sharing valuable information that truly helps your audience keeps them engaged and also get them to trust your brand.
Additionally, we are in an era where visual content gets more attention than text. Find new ways to communicate your messages visually. Infographics, explainer videos, webinars, and live broadcasts are just some examples.
Encourage Content Sharing
Even when a user is impressed by content, they may need a little encouragement to share it with other people. Add some call-to-action that will remind the user to share your content.
However, you should only use this strategy when you have a blog post or landing page to share. The call-to-action should be in your blog post and not on the social media content. Nobody likes an “engagement beggar” on social media. Always asking for likes, comments, retweets, etc. on your social media posts is unprofessional.
Use Hashtags Effectively
Used effectively, hashtags can draw attention to your social media posts. By using those relevant to your content, you can make your content discoverable to your target audience. Think of hashtags as keywords, but for social media.
The rise of Twitter saw the birth of hashtags. Users on other platforms rely on them today to drive awareness to their posts. To get the best results with your hashtags, you need to work out what keywords your customers are searching for. And, keywords relevant to your business and best describe your content.
Another tip for your social media growth strategies is to keep a spreadsheet your hashtags so you’re always prepared.
Wrapping it Up
Growing your social media presence as a business is challenging. However, with these tried and tested growth strategies and dedication, you will achieve great results. Focus on engaging with your audience and solving as many of their problems as possible with most of your posts. In an era where the average consumer only wants relevant experiences, a set-and-forget approach to social media marketing does not work.
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