The Rule of 7

The Rule Of 7: Catapult Your Business With This Effective Marketing Principle

In marketing, The Rule of 7 assumes that your prospects need to come across your offer at least 7 times before they will take action or purchase what you're selling. Seven is just the barest minimum. The point is, don't stop letting your prospects know about your offer. You need to keep your marketing message in sight. Out of sight for marketing is out of mind.

Tips for using The Rule of 7 in your marketing plan:
  • Never rely on only one type of marketing method. Even if you're getting great results today, that might change in the future
  • Providing free information to your prospects on a regular basis helps to build a solid relationship
  • Automate the process. Set aside time to engage in marketing activities, even when you're busy

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