Does your small business website need redesigning? Or do you even have a website? It’s a fact that websites have been a crucial part of our lives for decades now. And with COVID-19 still lingering causing millions of people to work from home, your online presence matters more than ever.
So, how can you be sure that you’re leveraging the power of your website? Here are 5 quick tips to help keep your website ready for qualified prospects.
1. Your Website During COVID Should Have Clear Messaging
Many types of brick-and-mortar businesses are still closed or severely limited in working hours and service areas. If your business is part of this segment, you need clear messaging on your website informing your audience how this effects them. This way, along with appropriate calls-to-actions, your website visitors will know what to expect. For example, check out the COVID-19 alert notice we created for our client, VIP House Of Hair Beauty Supply.
Conversely, if your business is minimally untouched or not affected by the current situation, then a COVID-19 specific notice is not necessary.
2. Deliver Value and Be Clear About What Your Business Does
During a time of uncertainty, people are more economical with their money. Therefore, being more insightful about the content your small business website delivers is important. And marketing tools such as a blog can definitely help with that.
Your website content needs to be audience-centric along with clearly articulating what products, services and solutions your business provides. This is not the time to rely on your other departments to makeup for poor marketing strategies. Your website visitors needs to immediately understand how your company is different than your competitor. And how you will solve their problems. If you do this in a brief, yet clearly expressed manner, you’re on your way to delivering value.
Read more: Quick Guide To Optimizing YouTube Videos
3. Confirm The Usability Of Your Contact Tools
If you have contact forms on your website, then they better work. The last thing you need during this unsettling time is to lose business. So, ensure that all your forms are working and properly delivering emails to the right people. This should be done periodically and staff should be responding to emails in a timely manner. In fact, verify all contact information on your website; phone numbers, address, etc.
Also, given that more than 50% of website views come from mobile users, ensure that your forms are mobile-friendly.
4. Use Visual or Other Live Communication
Videos have been popular for years now. As a matter of fact, YouTube is the second largest search engine in the world. Given that many of us are working in isolated environments, some are yearning for more face-to-face interaction. Although video may never replace an in-person prospect coffee meeting, it’s better than lines of text.
Live chat is an excellent communication tool also. However, timely responding to website inquiries is vital. If you don’t, your competitor will. So, whether you respond via phone call, video or live chat, make sure you reply quickly. Remember, one who replies first has the best chance for success.
5. Display Your Best Work
It’s perfectly ok to market your assets. Just make sure you’re not being insensitive or hard-hearted. After all, if we all sit on the sidelines waiting for this pandemic to be over, the economy will crash. Besides, this is the time when we really need to “be there” for our clients.
So, take this time to showcase your most compelling work that profiles best solutions or ROI. Because the more your business can express it’s value, the better.
BONUS TIP – if you’re in a situation where your business is losing visibility, integrate the above updates. Then, consider Ahrefs for better website ranking and an email marketing campaign to drive traffic to your site.
Wrapping It Up
COVID-19 has changed life as we knew it and there will be new type of “normal” when the crisis is over. I am sadden and rooting for all businesses that are having a tough time. To all my fellow marketers and business owners, I end this article with this quote:
“The greatest glory in living lies not in never failing, but in rising every time we fail.” – Nelson Mandela