Small business blogging is a crucial resource to gain digital marketing or content benefits. Regular blogging for small business increases website visibility. Additionally, it provides information optimized for both users and search engines.
Business Blogging Statistics Overview
Small business blogging statistics all point to an overarching fact business owners should know in 2020. That is: business blogs are essential in the digital age. But how else does business blogging statistics enlighten us about publishing content on the Internet?
Well, there’s loads of business blogging statistics out there, but we’ve selected the 8 most interesting and useable for you to learn from. Here are blogging statistics that can help small business owners level up their content game.
8 Must Know Small Business Blogging Statistics in 2020
In the past, you may have considered starting a business blog and never followed through. Now, with all the talk about the importance of blogging as a marketing strategy, you’re reconsidering.
But how do you being a business blogging strategy? These 8 small business blogging statistics will be helpful in answering that question. Plus, they are intended to help you have a successful blog.
1. More than 409 million people view blog posts every month
2. WordPress, Squarespace, and Tumblr Blogs Equals over 440 Million Total
3. In the United States, 42.2% of people age 18 to 49 read blogs
4. More than 50% of marketers say blogging is part of their marketing strategy
5. B2B marketers who blog generate 67% more leads than marketers who don’t
6. Blogging regularly increases the website indexing rate by 434%
7. Businesses with blogs have 97% more inbound links that compared to those who don’t
But you already have your appropriate products and services pages. So how does your business get additional links to rate well? By blogging, of course.
In fact, business blogging statistics indicates that websites with blogs have 97% more inbound links compared to sites without blogs.
8. Digital marketers who prioritize blogging efforts are 13x more likely to achieve positive ROI
If you’re draining your marketing budget with expensive paid campaigns, consider switching resources to business blogging efforts.
Wrapping It Up
So, there you have it, eight action-worthy business blogging statistics. Remember, you need to be active on your blog. It’s not enough to just have a small business blog and post content once every 6 months or so. Also, depending on your target customer, make sure your articles are written for that audience. For example: it would be in appropriate to write about teen dating when your target audience is home health care.
The point is, tailor your blog to what your customers want to read and see. If you don’t know what that is, we can help. Our blog content writers are experts at creating relevant and appropriate content for your business. Get in touch!
About the Author
Dr. Amelia Royster-Davis is a Doctor of Education and an Instructional Designer. As the Director of Web Development at Envisager Studio, her primary focus is to lead the web development team in building modern, responsive websites. In her spare time, she writes about web development, UI and UX.
LinkedIn
Leave a Reply