The best website designs lend themselves to functionality and user experience, while being easy to digest at first glance.
When it comes to web design, there are a plethora of different directions in which your site can go. For instance, minimalistic, modern, playful or classy website. While the final look and feel should complement your brand, there are a few rules that are always applicable.
Below, we’ve provided web design tips to help make your site more effective and entrancing:
Web Design Tips For The Best Website Designs
- Keep your homepage free of clutter
- Ensure your site is easy to navigate
- Design with mobile in mind
- Utilize visual hierarchy principles
- Include the emotional element
01. The Best Websites are Free Of Clutter
Keeping your website free of clutter applies to all pages, but especially your homepage. Visitors should be able to instantly understand your core message. After all, they most likely will not read the entire page. Instead, we pick out key images, sentences and words as we quickly scan the page. Given these points, focus your content on emotion rather than word count.
The ‘less is more’ phrase definitely applies to your website’s homepage. The less visitors have to remember or read, the better they’ll be able to evaluate and process your content. Therefore, to help users do what you want them to do, design for short attention spans.
For the best website designs, these web design tips will help you break up your homepage content:
- Add high quality imagery
- Include a call-to-action
- Space out your content
- Keep important content above the fold
02. Ensure Your Site is Easy To Navigate
Albeit we’ve seen some really unique navigational menus, how easy are they for users? Given that website navigation is one of the most important site features, it’s probably not the place to be inventive. Besides, visitors need to be able to easily find what they are looking for. Additionally, a well-constructed navigation helps search engines index your site. Web design tips for site navigation include:
- Consider vertical navigation for long scrolling pages
- Ensure your website menu is prominent and easy to find
- Space out your content
- Add important content to your site’s bottom. For example, contact information, social media, quick links to services, etc.
03. Design With Mobile In Mind
No matter the device site visitors are browsing on, ensure you’re offering an optimized experience. The best website designs develop responsive websites that are mobile-friendly. The Envisager Studio web design team automatically a mobile-friendly version of your site.
In essence, your site’s mobile version should be less cluttered and cleaner than your desktop version. Therefore, page elements are minimized in addition to providing a mobile menu.
04. Utilize Visual Hierarchy Principles
Visual hierarch is the practice of placing some elements so that they stand out more strongly than other elements. Using hierarchy, you can guide site visitors to certain page elements in the order of priority.
Web design tips that include visual hierarchy are:
- Element placement
- Size and weight of content
After you have created a notable hierarchy for your content, reader’s are inevitably drawn to it. You can also add spacing and color for additional emphasis.
05. Include The Emotional Element
In addition to your company’s background, a web design agency needs to understand what you what to convey to consumers. This information is used to build the best website designs that connect with customers.
Consequently, the website design company can create a site that evokes the ideal emotions from the visitor. For instance, should they be excited, happy or sad? Web design tips that include tools to summon emotions are videos, images, etc. However, take into account the size and length of your content so as not to slow down your site.
Wrapping It Up
The pandemic has changed consumer behavior. As a small business owner, you should take advantage of this trend. It will not only help your business survive the current economic landscape, but will also help your business grow.
If you need help from an experienced San Diego web design company, you don’t have to look far. As a small business ourselves, Envisager Studio helps other small businesses succeed both online and offline. Contact us today!
You may also enjoy reading: Reasons To Add Social Media Icons To Your Web Design
About the Author
Christina is the Web Content Director at Envisager Studio. She leads the content creation process and ensures tone and key messaging personifies the client’s brand and engages target markets. In her spare time, she writes about content marketing, content management, and website content.
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