Even if you have ample foot traffic for your brick and mortar business, having a website is essential to your business’ success. Those in professional services sell their time rather than products. But if you don’t have the time to go to conferences or network, how do you find leads?
How do you let potential clients know about your expertise if you can’t meet with them in person? And if you’re booked solid but don’t want to lose the potential client, what can you do? Well, having a website and knowing how to improve your professional services website may answer these questions.
Before people started searching for business services and products online versus the yellow pages, your website may not have been a priority. But now that people significantly use their mobile devices to search online for what they need, your website is a crucial link between clients and your business.
How to improve your professional services website
Given the above points, if your site has the bare minimum, here’s how to improve your professional services website.
01. Spotlight your expertise
For professional services websites, it’s particularly important that potential clients know who you are and why they should hire you. After all, in some cases, your services may require you to go into people’s homes.
So, make sure the about us page is thorough and highlights your expertises, as well as awards, licenses, and accreditations. You should also include reviews from previous clients. Most importantly, highlight what makes you, your business, and service approach different from the competition.
02. Does your website need a redesign?
Since first impressions matter, you don’t want potential clients seeing an outdated website. It could lead to them thinking that you have antiquated tools and equipment or that you don’t care about doing a great job.
Also, make sure you provide information in the shortest, yet detail way as possible, and that your website is easy to navigate. People’s attention spans are much shorter online, especially when they’re looking for something specific.
If you don’t provide users an optimal experience, they will quickly leave your site and visit one of your competitors instead.
03. Use social medial to your advantage
Many service companies rely heavily on referrals. While word of mouth is good, people also use social media and search engines to find what they need. So, share how-to posts in addition to optimizing your social media account. Be active on social media by posting updates, answering questions, and responding to comments.
On Facebook you can list your services along with a description and a representative photo.
04. Update your website SEO
Is each page on your website optimized for what the page is about? If not, revisit your keywords and make sure the content matches, including images. You may also want to consider having a blog on your website.
A blog is one of the simplest, cost effective ways to drive traffic to your website. But keep in mind, it’s not about stringing together words to make a pargraph. Instead, your posts need to be meticulously written and optimized for search.
05. Does your hosting company meet your needs?
If you find that your website loads slowly, you may need to upgrade your hosting services or switch hosting companies. Visitors to your website will not wait a lengthy 4 seconds while your content loads.
You also want to make sure that the software you’re using such as plugins are updated to their latest versions. Doing so keeps your site running smoothly in addition to avoiding security issues.
Wrapping it up
Running a business can present countless challenges. But you can learn how to improve your professional services website in ways that will help your business grow. Thoroughly evaluating your website’s content, the platform you’re using and hosting company is a step in the right direction.
If you’re looking to redesign your website, need a new website or website maintenance, we can help. Get in touch Christina is the Web Content Director at Envisager Studio. She leads the content creation process and ensures tone and key messaging personifies the client’s brand and engages target markets. In her spare time, she writes about content marketing, content management, and website content.
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