How Blogging Help Improve Visibility For Local Businesses

How Blogging Help Improve Visibility For Local Businesses

Your business blog may just be the key content marketing for better SEO. Check out how to optimize your blog to improve visibility and SEO for your business local ranking.

If you’re looking for ways to improve your website’s local SEO, we have the answer. In 2014, Google determined that 18 percent of local mobile searches lead to a sale within a single day.

That was 5 years ago. So, imagine how that percentage has increased with the use of both smartphones and tablets.

Obviously, your business should not ignore the opportunities afforded by local SEO.

Local SEO is a form of internet marketing used to increase the search visibility of your business’ physical location. And, it’s focused on search results performed in your geographical area. By writing and sharing blog posts, your business can increase its local SEO ranking.

So, here are ways blogging helps improve SEO for local businesses.

Adds Web Pages Into Google Search

One way that blogging for SEO can help improve your local results is by adding web pages into Google search. This process is called ‘indexing’.

Did you know that blogging can increase your site’s indexed pages by a whopping 438%?!!

A Guide To Small Business Blogging Success

Indexing occurs when search engine bots crawl your web pages for content suitable for search results. By consistently writing blog posts, you’re increasing the number of pages on your website. Thus, providing more content to the search bots.

But, blogging is not just about stringing sentences together just to have more pages. Your content must be quality.

Sharing Helpful Content

In order to improve SEO locally with blog posts, your topics must be of value to your audience. Besides, what’s the point of a good blog post if it doesn’t resonate with your audience?

A good way to choose your topics is do do research on what’s trending in your industry. Then, use your industry knowledge to put your own spin on it. For example – if you are in the food & beverage industry, you should write about hot topics in that field.

What are the regionally influenced cuisines? How popular is that cuisine in your area?

By reading magazines and other resources of information, you can stay in-the-know for what’s trending. This helps you to provide accurate and useful information to your audience. Also, it increases the chances that they will share it with others.

Deepen Your Connections With Others

Optimizing your blog can help you deepen your connections with others. Blog posts that are easy to share via social media can help improve your website SEO.

Facebook has over 2.27 billion active users each month. With the combined millions of users on Twitter and Pinterest, you should be sharing your blog posts on these platforms.

Use Vivid Images and Quality Videos

Vivid images and quality videos can help improve local SEO.

Recent studies show that by year 2021, 82 percent of internet content will be video.

Cisco; a multinational technology conglomerate, predicts that by year 2021, 82 percent of internet content will be video.

In addition to spicing up your posts for readers, photos and video content helps readers to digest text more easily.

This adds more content types for search bots to crawl and more interesting reading for visitors. Also, visitors can aid in a visually explaining what you’re writing about.

For example – if you are an aesthetician writing about different facial treatments. Your message will be better received with the aid of video. This can help the visitor get a better idea whether the treatment is right for them.

Moreover, videos are notoriously helpful in keeping visitors on your website for longer periods of time.

Build & Market Your Brand To Local Customers

Blogging can help you build your brand locally because your products and services are part of a community.

Don’t get discouraged when you first start writing blog posts. It can be a challenge in the beginning to obtain a following. But, over time and with consistency, your reputation and credibility will grow.

With a strong reputation, you can establish your business as a reputable resource well grounded work. Building brand recognition through blogging can set you apart from the competition.

Wrapping It Up: Improve Online Visibility With Blog Posts

Your blog post can help improve online visibility in your local market by making your business distinctive. People visit your website for information about your company, products and services.

A blog post can be used as an opportunity to explain your business purpose. It provides a way for your audience to feel connected to your business. Furthermore, it’s a great resource to help readers learn more about the products and services you provide.

So, are you ready to learn more about how to successfully market your business online?

You may also enjoy reading: Building An Authentic Brand Personality

About the Author

Hazel Burgess

Hazel Burgess is the Founder and Creative Director of Envisager Studio, a premier website design agency specializing in WordPress website design, development and content marketing promotion. The company is based in San Diego, CA and works with companies that range from small business to enterprise level. Follow +EnvisagerStudioSanDiego on Google+ as well as Twitter.