The question, ‘Do I really need to hire a website designer or can I build my own website?’ depends on your technical and design skills, as well as available time. The thing is, your website plays a crucial role in converting leads into customers. And a website’s design gives customers their first impression of your business or brand.
In this article, I will discuss address the main question, as well as provide useful information to help you decide which is right for you.
First, let’s start off with three questions you will need to answer:
- Are you expecting your website to rank well in search engines, like Google?
- What is the level of your design and technical skills?
- Can you afford to spend more money or more time?
After you answer these questions, you will be closer to making an informed decision whether you need to hire a website designer.
01. You Need To Hire A Website Designer For Google Ranking
There are a few cases where ranking well in Google wasn’t important to the business owner. Generally speaking, these businesses are well-established, have significant foot traffic, and already have more customers than they can handle.
But this is not the case for the vast majority of businesses. In fact, for the majority of businesses, optimizing their website for search engines is a number one priority. That’s because, these days, when people are looking for products and services, they go to Google first.
When potential customers can find your website for what you offer by searching Google, then your website is doing exactly what it should be doing – getting you new business! For this reason, search engine optimization is a complex subject, so I won’t go into details in this post. However, it’s a super important factor to consider when deciding between building a website yourself and hiring a web designer.
If you are wanting your website to rank well in Google, then hiring a web designer is the ideal solution. After all, for a website that’s actually generating new business, it’s worth paying a little extra for! On the other hand, by the time you try to build it yourself and figure out SEO, you could be out of business. And you won’t even have scratched the surface about SEO.
02. If I’m Tech-Savvy, Should I Hire A Web Designer?
Building your own website might be your only choice if you don’t have the budget to hire a web designer. I recommend using WordPress and buy a customizable theme. If you find that this process is too difficult for you, then start with a few pages, and ask a web designer to help finish the site.
But keep in mind that most website designers are very particular about their work and may want to start over with your design. In this case, you may be better off time and budget-wise, starting with a web designer from the beginning.
On the other hand, if you have the time to learn WordPress and you’re tech-savvy, you may not need to hire a website designer. However, you will still need design skills which is an art form that’s not easy to master when it comes to web design.
03. Is Money or Time More Important To You?
In essence, the choice is whether to hire someone to do it or do the work yourself. It might be your only option to build the website yourself if you’re low on cash, but have lots of time.
But if you have the budget, I highly recommend hiring a professional web designer. It can be a much more rewarding finished product, resulting in a professional looking website that’s optimized for search.
Not only will this provide opportunities for leads, but the return on your investment will pay off over the long term. For high-performing websites, you may just start seeing results within two months of launching!
Wrapping It Up
I hope this article has been useful in helping you decide whether you need to hire a website designer or tackle the website yourself. If you’ve decided that you need a professional designer, we can help you. Contact us online or call us at (858) 874-6528.
You may also enjoy reading: Top Five Reasons To Redesign Your Website In 2023
About the Author
Hazel is the Founder & SEO Director at Envisager Studio, a premier website design agency specializing in WordPress website design, development and internet marketing. In her spare time, she writes about search engine optimization, website design, and internet marketing.
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