Building An Authentic Brand Personality

Building An Authentic Brand Personality

Building an authentic brand personality consists of a genuine set of characteristics that are attributed to your brand name. The mistake that some startups make is trying to mimic other brands. This can cause confusion in brand tone, visual style, and brand messages. Why? Because it’s not

continue reading

The Ultimate Small Business Brand Strategies Guide

The Ultimate Small Business Brand Strategies Guide

Brand strategies are not just for large corporations and super rich business magnates. And that’s why we feel it’s important to talk about small business brand strategies. When people talk about companies with strong brands, they always reference corporate giants like Google, Walmart, Apple or Starbucks. Seemingly,

continue reading

How To Create A Strong Brand Identity and Maintain It

How To Create A Strong Brand Identity and Maintain It

How do you create a brand identity that tells a coherent, consistent story? A story that highlights your company’s culture, products and services both visually and contextually. A well-designed brand identity coupled with a superb company culture can truly set you apart from your competitors. There’s a

continue reading