4 Logo Design Trends & Styles For 2019

4 Logo Design Trends & Styles For 2019

A new year offers a fresh start, new opportunities, and of course, new logo design trends. Although a logo is a graphical representation of a company, that doesn’t mean it should never be changed. In fact, many big brands use subtle color changes to increase the effectiveness

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Building An Authentic Brand Personality

Building An Authentic Brand Personality

Building an authentic brand personality consists of a genuine set of characteristics that are attributed to your brand name. The mistake that some startups make is trying to mimic other brands. This can cause confusion in brand tone, visual style, and brand messages. Why? Because it’s not

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The Ultimate Small Business Brand Strategies Guide

The Ultimate Small Business Brand Strategies Guide

Brand strategies are not just for large corporations and super rich business magnates. And that’s why we feel it’s important to talk about small business brand strategies. When people talk about companies with strong brands, they always reference corporate giants like Google, Walmart, Apple or Starbucks. Seemingly,

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