These web design tips from the best website design company will help you take your website to the next level. With the plethora of online businesses, a website is a necessity and not an option.
But what gives your website an edge is having your site built by the best website design company. These professionals also know the components to incorporate that will enhance your marketing efforts.
Unlike the good old days when a brochure website sufficed, today businesses need much more. In addition to on-page SEO optimization, the user experience is at the forefront. There are also many different styles of websites. For instance, vibrant, minimalistic, modern, playful, and the list goes on.
Additionally, personal websites have a completely different look and feel than a business website design. But no matter the type of site, great web design feeds into optimal user experience and functionality. At the same time, it should be easy to understand and navigate at first glance.
Below we’ve provided five simple website design tips to help make your site professional and effective.
01. The Best Website Design Company Keep Your Homepage Uncluttered
Your core message should be instantaneously communicated on your site’s homepage. People seldom read every paragraph on a website. Instead, they quickly scan the pages and images while picking out key words.
The less site visitors have to read and remember, the better they’ll be able to process and retain your content. For this reason, the best website design company designs for short attention spans. Consequently, users are more likely to do what you intend them to do.
These simple website design tips will help you break up your content into easy to read, digestible bites.
INCLUDE A CALL-TO-ACTION (CTA). From signing up to making a purchase, encourage site visitors to take action. With a clear CTA on your homepage, they’re more likely to perform the desired action.
ADD IMAGERY. Albeit not everyone is a graphic designer, still you can find complementary images and icons to communicate your point.
KEEP IMPORTANT CONTENT ABOVE THE FOLD. Without having to scroll, visitors should understand what your website is all about soon as they land on your page.
02. Web Design Tips For Easy To Read Content
Readability measures how easy it is for people to read and understand your text. In general, a high readability score means users can effortlessly skim-read through it. Try these key rules to achieve a high readability score.
USE CRISP FONTS. While there are thousands of fonts, don’t try to use all of them on your page to highlight content. Instead, choose two fonts; one for titles and one for body text. Or you can use the same font for both. One of the most easy to read website fonts is Montserrat which is a sans-serif font. Open Sans is also a popular font.
LIMIT USE OF DIFFICULT WORDS. For this web design tip, difficult words has to do with number of syllables the word contains. Generally speaking, words with four or more syllables are consider difficult to read. For instance, use large instead of substantial. However, this tip is not always so easy because we usually write the way we talk in conversations.
USE CONTRASTS. Sufficient contrast between your background color and text color is important for readability. And it matters a great deal for website accessibility. For example, using a medium gray text color on a black black background may be difficult to read. Ideally, white or light gray color would be best.
LARGE WORD SIZE. Because over 75% of the population visit sites from their smartphones, small text is not ideal. Setting your body text global font size to 16px or 14px minimum converts well to mobile devices.
03. Use Visual Hierarchy
Hierarchy of a webpage refers to the organization of the design elements. That is, elements should be arranged to lead the user to consume the content in the order of intended importance.
The main components of visual hierarchy are:
ELEMENT PLACEMENT. Use the right elements to guide visitors’ eyes in the right direction. For example, you can position your logo in the header, or place important call-to-action at the center of the screen.
SIZE AND WEIGHT. The principle of scale is key in creating visual hierarchy for websites. Obviously, larger elements stand out more and attract users’ attention. Thus, size can be used a a marker for importance.
Once a clear hierarchy has been established, readers can’t help but unconsciously follow the path you’ve set. Contrast, spacing, and color can also be applied to further draw attention.
The best website design company can help you have a professional online presence. Not only that, but your website will be built as a highly optimized marketing tool. Get in touch with our team today for a website design quote!