While quality website design includes eye-catching elements, it’s also about optimizing for SEO in order to boost your business sales. The design of your website has a direct impact on your sales conversions.
What are conversions? It’s the percentage of your site visitors who perform the desired action you want them to take. For example, buying products or filling out a form. In fact, without conversions, it’s difficult to ascertain the return on your web design investment. In short, conversions are the final measure of your website’s success.
Building a Quality Website Design To Boost Sales
Your website must have clear paths for conversions in order to convert a site visitor into a prospective customer. This can be a contact form, download page, shopping cart and other content you want to measure on your site.
Generally speaking, websites with high conversion rates usually feature brightly colored calls to action. Or uniquely designed elements to get the visitors’ attention. But keep in mind that visual design is very subjective, whereas designing for conversion is more systematic and technical. Moreover, when designing for conversion, it’s driven by statistics and enhanced by testing.
Do Aesthetically Pleasing Web Design Still Count?
Yes, websites that good look good still matter, but there must be a good balance between aesthetics and conversions. As such, your website’s navigation is one of the most important elements of a quality website design to help visitors navigate your content and boost sales.
Of course, the first step to achieving your website design goals is to choose a reliable and experienced web design company. During your discovery call with such a company, they will get a thorough understanding of your brand, market place and your business goals.
Many businesses try to create their website themselves thinking that it will save them money. But a professional website can not only boost your SEO efforts, but it also increases the likelihood of someone finding your business in search results.
Customer Engagement and Conversion
Your site visitors can more quickly find what they need if your website is well designed and organized. Additionally, a standardized website often provides a better user experience. If visitors have problems getting from point A to point B, it might be a good idea to rethink your site’s structure and/or layout.
There are also the following red flags in web design you should be aware of and seriously consider whether your design is effective:
- Boring or bland web design
- Slow load time
- Flashy advertisements and pop-ups
- Small print that’s difficult to read
- Lack of color
- Busy or complex layouts
Obviously, you want site visitors to have a great impression of your brand. And a busy, slow loading, and boring website that lacks color will do just the opposite.
You may also enjoy reading: Benefits of Website Design and Development with WordPress
About the Author
Dr. Amelia Royster-Davis is a Doctor of Education and an Instructional Designer. As the Director of Web Development at Envisager Studio, her primary focus is to lead the web development team in building modern, responsive websites. In her spare time, she writes about web development, UI and UX.
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