Facebook now has over 1.44 billion monthly active users. And as small business owners, there’s a good chance you can connect with your target audience via Facebook.
Ok, great! So, how do I get started? And is there an easy guide to follow?
Over the years, we’ve experimented with various ways for posting to our Facebook Business Page. For the most part, we’ve enjoyed figuring out the best way to create and manage our Facebook Page.
Our Facebook pages guide is about not being a one size fits all social platform. What works for one Facebook Page may not work for another Page. The best thing to do is to test to see what gets the most engagement from your particular fans.
There are six different types of pages you can create. These include organization, local business, brand, and three more. Choose the page type that best describes what type of business you have.
Ensure you complete the ‘about’ details. Keep in mind you can only add three categories, so make sure you’re as accurate as possible. This ensures that the traffic you get is qualified—they’re actually looking for your business or a business like yours.
Since things continue to change regularly with Facebook and its algorithm, consider this infographic of six Facebook post tips and template guide for Pages as a great jumping off point.1
Share a tipStart the update with “TIP” so it stands out in followers’ feeds.2
Post the most interesting fact related to your contentLink to the rest. Compelling updates make readers want more.3
EngageRespond to comments and answer questions; don’t ignore (or remove) negative feedback.4
Stay positivePositive/helpful updates inspire more engagement than negative ones.5
Include imagesPosts with images or videos are more likely to be shared.6
Make images mobile friendlySince most users access Facebook via mobile, choose simple, clear images that are easy to see from a phone/tablet.