Our Facebook pages guide is about Facebook not being a one size fits all social platform. What works for one Facebook Page may not work for another Page. The best thing to do is to test to see what gets the most engagement from your particular fans.
Ensure you complete the ‘about’ details. Keep in mind you can only add three categories, so make sure you’re as accurate as possible. This ensures that the traffic you get is qualified—they’re actually looking for your business or a business like yours.
Since things continue to change regularly with Facebook and its algorithm, consider this infographic of six Facebook post tips and Facebook template guide for Pages as a great jumping off point.1
Share a tipStart the update with “TIP” so it stands out in followers’ feeds.2
Post the most interesting fact related to your contentLink to the rest. Compelling updates make readers want more.3
EngageRespond to comments and answer questions; don’t ignore (or remove) negative feedback.4
Stay positivePositive/helpful updates inspire more engagement than negative ones.5
Include imagesPosts with images or videos are more likely to be shared.6
Make images mobile friendlySince most users access Facebook via mobile, choose simple, clear images that are easy to see from a phone/tablet.
Download Facebook Pages Guide infographic