Video Marketing for Small Business

Essentially, video marketing is a form of Internet marketing. It entails incorporating videos into your marketing campaigns, whether to promote your company, product, or service. Customer testimonials along with live event videos are becoming more popular as companies try to leverage rich media content into their marketing efforts.

Videos are inexpensive to produce and essential to a small business’ marketing efforts. In fact, when it comes to small business video marketing – less really is more. Check out this example of video marketing and how it can benefit your small business:

Benefits of Video Marketing

There are many reasons why video belongs in the best marketing plans. We have listed four reasons below why you should include video as a component of your small business marketing campaign strategies:

1
RANK HIGHER IN SEARCH RESULTS SUCH AS GOOGLE
A video on a web page is 50x more likely to appear on the first page of Google organic search results. This is mostly due to videos given a much higher priority than photos, text and audio files thus giving you a much better chance to pass on your marketing message.

2
PROVIDES THE BEST ROI FOR CONTENT MARKETING
Video marketing is an excellent visual strategy that helps you in reaching out to millions of people within a short time, and minimal impact on your marketing dollars. Imagine if your video goes viral and gain millions of views within a day. There is no other form of marketing that can offer such impressive results at such a low price.

3
BUILDS TRUST WITH YOUR AUDIENCE
Video marketing helps your company build trust with your audience because they understand it takes time and effort to produce marketing messages. It also gives the impression that your company cares about its image and is interested in helping its customers learn more about your products and services

4
USER ENGAGEMENT AND CONVERSIONS
One of the best benefits of video marketing that it increases the duration that a person spends on a web page. Whether it’s a landing page used for email marketing, webinars, or search marketing, your target audience will remember what they saw and heard unlike other marketing methods.

These are just a few reasons why video marketing can benefit your small business, so consider adding video to your content marketing strategy in the new year. You never know – your company’s web video could become the next interesting Internet phenomena.

About the Author

Hazel Burgess

Hazel Burgess is the Founder and Creative Director of Envisager Studio, a premier website design agency specializing in WordPress website design, development and content marketing promotion. The company is based in San Diego, CA and works with companies that range from small business to Fortune 500. Follow +Hazel Burgess on Google+ as well as Twitter.