What do you get when you combine a hipster model, fun colors, playful graphics, and a catchy soundtrack – most animated videos you have ever watched. A lot of kids films are a cliché. But as we all know, high production values are no longer enough to sell to the millennials. The world of marketing has discovered the power of imaginative storytelling that is more likely to grab the attention of Generation X.
One of the most wonderful things about animation is its ability to make controversial or daunting subjects less unpleasant. As with so many things, first impressions matter.
Communication is more profound with animated video
There’s no denying the amazing effect of animated videos. They create a visual way to communicate what is difficult or boring to say and fills the gap between text and talking. There’s no doubt that animated videos have added an entire new level of communication, product and brand storytelling to our marketing strategies.
Who uses animated videos?
From big brand product advertising to professionals such as innovative teachers; animated videos create a clear and direct message that grabs the attention of your shoppers and when done right, students are more engaged and wants to share with other students and their friends. That’s the beauty of visual communication; it spreads throughout various media faster, it’s more appealing than just text messages, and people want to share it!
Animated videos can help increase sales
How? Well, as an example, if you offer online training courses, unless they are free, you’ll need a compelling method to get students to register and pay. Running an ad campaign with animated video is a cost effective way to get the word out about your programs and fill your training courses fast.
Make sure your marketing message is appealing to the correct audience; corporate, small business, or individuals. This needs to be decided BEFORE you start your storyboard. There’s nothing more depressing, not to meantime wasting time, than to create all your beautiful graphics, choosing colors, and animation, then realizing later that wasn’t the audience you intended or worse, a mixed audience.
Delivering the right message, at the right time
For the sake of your advertising budget, it’s crucial that you deliver the right message to the right audience or the right period of time. Ideally, you only have about 30 seconds to capture the attention of the viewer before they move on to the next thing. So, your initial animated video should be a bite size piece of information that really draws them in.
Then take advantage of a more in depth video to reveal the programs and how they can benefit your students.
Wrapping it up
They say that the average attention span is down from 12 seconds in the year 2000 to eight seconds now. There’s so much information being absorbed at once and it’s impossible, at times, to separate it from all the noise. So, it’s critical that you get that compelling, bite-sized message that locks people in – otherwise they move on very quickly. Give us a call at (858) 874-6528 or schedule a consultation online. We’d love to hear from you and learn more about the projects you have in mind and how we might help.
About the Author
Sara is the Director of Video Production at Envisager Studio. Her expertise includes animated videos, explainer videos, and other video types. She leads the team in creating professional videos that aligns with and supports clients’ marketing goals. In her spare time, she writes about video production, video marketing, and other media topics.
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