There is a reason why professional divers use a checklist in preparing equipment for a dive. Before a diver suits up, he or she uses an equipment checklist for the proper equipment and tests each piece to ensure it is working properly.
Business owners seeking to obtain strong SEO (search engine optimization) rankings might take note here. Using a checklist to ensure you have everything that is needed for your new website project is a great start. No, an SEO checklist will not prevent you from drowning, but will help make things easier. Website design can be a lengthy and complicated process. A checklist will ensure that you don’t overlook necessary tools or vital functionality, especially when it comes to SEO.
SEO is crucial to the success of your website on Google and other search engines. Although we provide SEO standard services for every website, these new website SEO tips to rank well in Google will be helpful to you if you want to do it yourself.
#1 Keyword Rich Domain
When you are just starting out, you may be tempted to choose a catchy domain name like ‘Adorn’ or ‘Elegant’. They will not be useful for a new website. Try adding addition descriptions to those names such as ‘Adorn Occasions’ or ‘Elegant Events’. Otherwise, without some hint as to what the website is about, you will need lots of advertising to let your target audience know your business exits and what your business do.
#2 Use A CMS For SEO Friendly Design
Build your website using a CMS (content management system). They are great for SEO. Our personal favorite is WordPress. There are a multitude of great plugins that can give you more insight into your SEO efforts. Yoast SEO and All In One SEO are both excellent plugins (free and premium versions) that when installed and used correctly, will encourage you to create best Search Engine Friendly content that will drive more traffic to your website.
#3 Use Search Engine Friendly URLs
Search engine friendly URLs are human-readable URLs that make sense to both humans and search engines because they explain the path to the particular page they point to.
An example of a non-friendly search engine URL:
Let’s use a real example. If you are plumber, then you will have services like drain snaking. So, when building your page, you should write the like similar to this:
Using this URL format and writing great content will be helpful in boosting your page on Google when done right.
#4 Create A Blog
Having a blog is not just for food critics to write about the newest restaurant in town or the hipster fashion critique who writes about the latest runway fashion trends. A blog is an ideal tool for you to use for your business, products and services, and the information source for all things related to your business. By posting content in your blog regularly, it will help your business to establish rapport and engagement with your visitors, bring traffic to your website, and establishes authority (these are just a few benefits of blogging).
While we do not advocate designing your own business website unless you have the professional skills to do so as it can wreck your online presence before your business gets off the ground. Having said that, you are your biggest asset. Our goal is to empower you and to assist in your business growth. We would love to hear about your SEO efforts and how we can help. Get in touch with our friendly team today at (858) 874-6528 or get a quote.
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