Today, it’s a must for businesses to have a user friendly, responsive website. Every potential customer researches your company before making a purchase. Therefore, you cannot neglect getting a website redesign to update your online presence. In fact, websites should be redesigned every two to three years to stay modern.
So, here are a few reasons why you should get your website overhauled.
NOT IN FASHION
Just like in the fashion industry, websites follow a specific trend. And these trends change over time. Businesses have different reasons to get their website redesigned. But the main reason is that your website is not in fashion (ie. Looks old).
Web technology is always evolving and even the average person can tell when a website is out of fashion. This can negatively impact your online presence. Additionally, you could lose customers as every user compares products/services against competitors. Customers prefers websites that are easy to navigate, minimal load time, and current features.
YOUR WEBSITE IS NOT RESPONSIVE
Not having a responsive, mobile friendly website these days has many ramifications. Gone are the days when users only use desktop computers to browse websites. Without question, it’s easier to maintain desktop only websites. However, since the smartphone era, responsive websites are a MUST.
Todays users can browse your website using any device; desktops, laptops, smartphones, and tablets. They would like to have an optimized browsing experience per their device. Thus, your website must have a responsive design. If not, it’s time for a website redesign.
OLD USER EXPERIENCE DESIGN (UX)
User experience encompasses all aspects of the user’s interaction with your company, products, and services. For example: how easy is the checkout process when shopping on your website? And for the financial industry. Do you make it easy for users to manage their money?
It’s important to not that UX design is NOT about visuals; it focuses on the overall feel of the experience.
So the ultimate purpose of UX design is to create efficient, easy, and all-around pleasant experiences for the user. If your current site does not do that, you should consider a website redesign.
OUTDATED USER INTERFACE DESIGN (UI)
User experience is a compilation of tasks focused on optimizing a product effective use. But, user interface design is the look, feel, presentation, and interactivity of a product. Essentially, user interface design is a complement to user experience design.
A user interface is the point of interaction between the user and a digital device or product. Example: the touchscreen on your smartphone you use to make a selection on a website.
If your website’s user interface is not as intuitive as possible, you should opt for a website redesign.
STATIC vs. DYNAMIC WEBSITES
Content marketing is playing a vital role in businesses online success. Consequently, your website should have the ability to periodically update the content using efficient methods.
Websites built with content management systems (CMS) are dynamic. Conversely, HTML websites are static. It’s efficient and less time-consuming to update content on CMS built websites. So, if your current site is HTML based, it is time to get your site overhauled which would include a dynamic website.
Below are some examples of website redesign created by Envisager Studio:
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