Do you want to promote your blog to help get your posts read and shared?
In this article, we will analyze the strategies to take in order to properly market your content and get more traffic.
Make sure you follow the steps in this list to hopefully see improvements right away.
Here are the five ways you can promote your latest blog post.
Before publishing your new article, proofread it.
Look for any grammar and spelling errors. Check also that there is the right explanation on the pictures and all links are functioning.
Pay attention to paragraphs. If they are too long, try to break them into shorter sentences.
Tip: there are many free online tools you can use to improve your writing. Grammarly is a good one.
If you have not done this already, you should do it now!
Optimization means writing your post, with an eye for search engines. Otherwise, you’ll end up losing those valuable visits from organic traffic.
Some basic rules include researching your keywords and add them:
- in the title of the article
- in the permalink
- in the first paragraph/sentence of the post
- in subtitles (H2, H3, H4, etc)
- within the content, in a percentage that vary depending on specific parameters
If you use WordPress, you have a range of tools (and plugins) that will help you work on your SEO, making your content search engine-friendly.
Tip: All In One SEO Pack and Yoast SEO are two great plugins you can use to write better content and have a fully optimized WordPress site.
Social networks are excellent channels to promote your content.
You want to write catchy headlines and also use a URL shortener tool (for example, with Goo.gl), which lets you easily meet the standards of length on social media posts.
You can promote your latest post on:
- your Google Plus page: share it with your circles, describing the subject of your article and ask them to leave a feedback
- your Twitter profile: maximize the effects of your tweets by adding the hashtag (#) of your keywords and the post title
- your Facebook business page: be sure to add an interesting description and choose an explanatory image for the topic of your content
Tip: if you have many social accounts, you can use Hootsuite or similar social media management platform. This tool provides you with a dashboard from which you can easily manage all your accounts.
If you have a mailing list, send your article to the subscribers inviting them to continue the reading on your blog.
And if you do not have a mailing list, it’s time to build one.
Your subscribers are your most loyal fans and they will be happy to help whenever you need it.
Tip: the secret of managing a successful newsletter is giving added value to users, focusing on understanding their needs and providing solutions to their problems.
Sharing your articles to bookmarking sites can expose your blog to thousands of potential new readers, who are actually searching for content within your niche.
Make this a must-do strategy each and every time you publish a new post.
A few of my favorite websites to use are: StumbleUpon, Reddit, Scoop.it, Digg
Blogging communities are the place you want to be to promote your blog.
Choose the ones to join, depending on your niche.
If you are in the internet marketing and online business market, these are the ones I suggest for you:
There, you can find new people to engage with and build new relationships. This is very important for branding your online presence.
Remember to be an active member of those communities before you share your own content. This means voting other users’ stories, leaving comments and visiting the original URL of the posts submitted by community members.
Tip: keep in mind the 80/20 rule. Share 80% of the most interesting articles you find on the web and 20% of your own content.
In this article we talked about how and where promoting your latest article, to get fresh traffic and increase the engagement of your blog.
If you follow the above-mentioned steps, you will be able to build a long-term strategy that will give and maintain results over time.
What do you think?
Do you have some other strategies to market your latest post?
Please share your tips in the comments below, thanks!