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Internet Marketing For Small Business

Internet Marketing For Small Business
Using Envisager Studio Internet Marketing for small business to market your products offers, you have a competitive edge. You are guaranteed to exceed those who only use traditional marketing methods. Internet marketing is one of the key ingredients in helping your business to succeed in today’s competitive marketplace.

Although internet marketing for small business does cost money, the cost is significantly less than the traditional print marketing. Your small business will benefit greatly if you set aside a modest amount for your marketing campaign. The digital marketing experts at Envisager Studio can help you create a solid Internet marketing plan of action for your small business.

Businesses who ignore online marketing run the risk of not being found online. Merely 10 years ago, Internet marketing was a relatively new field. Today, it’s a crucial component of your marketing strategy. Customers utilize the Internet first for information about a business. So what they find, or more importantly, don’t find, aids in their decision-making process.

There are many advantages of Internet marketing for small business. Below we have listed just a few:

  ADVERTISING COSTS
Using online directory listings to promote your small business offers you a significant savings compared to the traditional directory listings. Yes, you no doubt got customers in the past by acquiring ad space in the Yellow Pages or similar listing, but we live in a digital-obsessed world. Plus, the costs of print advertising is expensive when compared to the results you’re getting.
  CUSTOMERS
Internet marketing is not only a cost savings for your small business, but more importantly, it attracts more customers. More customers means more opportunities for more sales and higher profits. Remember, the Internet is global, and when you choose to use online marketing, you can target directly the audience and demographics that best suite your business.
  TRACKING & INTERACTION
Unlike television/radio ads, paper directories and newspapers, internet marketing allows you to keep of numerous statistics. These stats can include how many people viewed your business, and how many of those people are purchasing your products. This information is invaluable and extremely useful for future campaigns by helping you to understand your audience. Tracking software allows you to interact with your customers and better understand what they’re looking for in a product. This enables your business to enhance your products or services to meet your customers’ needs.
  FLEXIBILITY
Internet marketing is an extremely flexible form of marketing. You can easily make product price adjustments and add information about promotions or sales that might be going on during a particular week or month. Mailing out price lists and product catalogs don’t allow you this kind of flexibility. Instead, you have to wait to adjust prices or send out extra advertisements about promotions, which results in extra costs.

Here at Envisager Studio, we understand Internet Marketing. We would love to help you devise a marketing solution that complements your business goals and objectives. Just think, this time next year your small business could be an Internet sensation! Let’s talk

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About the Author

Hazel Burgess

Hazel Burgess is the Founder and Creative Director of Envisager Studio, a premier website design agency specializing in WordPress website design, development and content marketing promotion. The company is based in San Diego, CA and works with companies that range from small business to enterprise level. Follow +Hazel Burgess on Google+ as well as Twitter.

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