A website is an extension of your business. Like the businesses they represent, websites are uniquely purposed, therefore prices can vary greatly depending on what you need to accomplish and features desired. To answer the question, “How Much Does A Website Design Cost?” requires additional information, answers to key questions, and discussion is necessary to determine a price range.
Marketing objectives and functionality are two major components of website design that are critical in the website development process to help establish a price range.
Marketing Objective
What is the purpose of the website? Your response should be more in-depth that answering, “Because my competitors have a website”. If you don’t know the what, why, and where, you won’t know how to get there – how to achieve your goal. Here are a few recommended questions to consider:
- What makes your company different in what you offer or do? Within a few seconds, website visitors need to know what your unique value proposition is.
- Do you have a clear call to action? What do you want your website visitors to do? Do you want them to contribute content, purchase products, download materials?
- How will the website communicate to your market segment? Who is your idea customer?
- What type of website do you want? Will it be an online store, lead generating website, knowledge base, or an authority for specific subjects?
Functionality
After you have thoroughly worked out your marketing objectives, the next step is to determine the appropriate website tools that will be used to help you attain the determined objectives. Questions to consider regarding website functionality are:
- What features and tools will be most valuable to your ideal customer?
- Will your website have a “members only” or “clients only” gateway?
- How do you want to engage and update your intended audience?
- What do you want your website to accomplish?
- Will you have an internal content manager?
During your initial consultation with a web design agency, marketing objectives should be discussed prior to functionality. This will lay the foundation for the appropriate tools (functionality) needed to help you achieve your overall website objective. At this stage, enough information has been gathered to provide the client with a website design estimate.
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