Look Beyond Hair
Look Beyond Hair is a lifestyle and health coaching business. Owner and former Miss California beauty queen Marcey Grant helps professionals to create sustainable and authentic life changes beyond their exterior appearances, like their hair. She met with the Envisager Studio digital marketing team about building a health coach website design for her business. Given that life and health changes can be difficult, she wanted a fun, yet informative and user-friendly website.
Services provided:
About the project
LOOK BEYOND HAIR: BEAUTY IS RELATIVE
As a lifestyle coaching and health business, Look Beyond Hair presented special challenges. The difficulties lied in creating a proportional balance between the two modalities while clearly expressing how they collectively work to create a harmonious balance. In this health coach website design we achieved this through the use of a visual style and informative content that speaks to both modalities.
Lifestyle & health coach website design
Look Beyond Hair helps professionals from all walks of life with their fears, lack of convictions, lifestyle & health choices, and self-regard to turn their frustrations into self-assurance. With this mandate, the Envisager Studio design team chose an inspiring multi-mixed color scheme with the aim of evoking a “I can” attitude from her clients. These rich colors of jade, grape, orange and raspberry play a critical role in the website aesthetic and are spotlighted by the solid white background.
Thanks to the composition and color choices, the Lato sans-serif typography provides an air of authority to the site as well as draws in the viewer’s attention. Keyword integration and the text itself speaks to the credibility of the business by highlighting each program with careful details. Form meets function in the energetic health coach website design.
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