When it comes to Internet Marketing, it can be difficult to determine what will actually help your business.
Let’s discuss the differences between the two, and how Google Ads and SEO are more effective when used together. If you’re trying to decide which one to use, both will maximize your online marketing efforts.
How Google Ads Can Help Your Business
In case you haven’t heard, Google AdWords is now Google Ads. It offers your business instant exposure online for pull marketing and reach. Of course, it will depend on the campaign that works best for you and your business goals. Google Ads does cost money ever time a user clicks on an ad. So it’s really important that your campaigns are well-organized so that you the best return on your investment.
It’s not uncommon for 80% of your ad to cost money, while only 20% is actually generating revenue. It’s best to nip this in the bud early on and eliminate that 80% that’s wasting money. This is why it’s imperative that you manage ad management needs to be a recurring process.
Make it work for you, not against you.
What SEO Can Do For Your Business
SEO is the strategy to use to organically get your business on page one of search results. This is different than pay-per-click Google Ads. Paid advertisements are shown to users in relevant search results pages, but in a separate section placed above the organic results. They also appear at the end of the search results listing.
SEO involves extensive work on both on-page and off-page elements, as well as various technical changes needed to make the website search-engine friendly.
Make Google Ads and SEO Work Together
Many business view Google Ads and SEO as two opposing elements, and focus on only one at a time. What you may not realize is the the data and information gained from your ads accounts is often vital to your SEO strategy.
SEO is a laborious process, and results are often seen after long-term implementation. To give your business a running start, it’s a good idea to choose good keyword sets from the beginning. This is where your Google Ads data can be very helpful.
When you create your Google campaign, you’ll discover an abundance of valuable keywords that give you high traffic volume. These are the keywords that are getting you conversations and engaging audiences.
Wrapping It Up
A well-strategized Ads campaign working in synergy with a long-term SEO plan can both grow your business and get conversions. SEO gives you the organic results on the first page, and AdWords gives you more visibility, while filling in any gaps in keywords that you are not (yet) organically ranking for.
If you want a well-strategized, integrated SEO and AdWords campaign, feel free to reach out to us. We put in the work so that you get the results you want, and realistically achieve the best ROI.
You may also enjoy reading: What To Do When Your Small Business Marketing Strategy Isn’t Working
About the Author
Hazel Burgess is the Founder and Creative Director of Envisager Studio, a premier website design agency specializing in WordPress website design, development and content marketing promotion. The company is based in San Diego, CA and works with companies that range from small business to enterprise level. Follow +Hazel Burgess on Google+ as well as Twitter.
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