Creating A Landing Page That Sells, Best Practices
When professionally designed and properly executed, a website landing page is a persuasive strategy to drive sales to your business. Here we will discuss how to write and promote a landing page that s ...
Learning the Basics of Pay-Per-Click (PPC) Marketing
An efficient method for driving traffic to your website is to use Pay-Per-Click (PPC) marketing. This method of marketing allows you to generate clicks to your website versus earning them organically. ...
How To Create An Effective Facebook Marketing Campaign
Before starting a Facebook marketing campaign, you need to decide where Facebook marketing fits into your marketing strategies. Otherwise, you're flying blind with no set expectations on what to expec ...
Tips To Protect Your WordPress Website Against Hackers
WordPress is the most popular CMS for website design. As website owners, you must take the necessary steps to protect your WordPress website against hackers. From Fortune 500 companies like UPS, Xe ...
WordPress Child Themes: Why You Should Use Them
Before I go into why you should used WordPress child themes for your small business website, let's first talk about what a WordPress child theme is. All WordPress websites are built using a theme whic ...
The Changing Relationship Between Sales and Marketing
A fine tuned sales and marketing team is an essential step towards achieving growth in your business. Traditionally, sales and marketing has been viewed as two separate departments; each believing the ...
Hiring a Website Design Agency vs Using Website Builders
You've no doubt seen or heard the jazzy advertisements for website builders on various media. But are they really a competitor for a website design agency providing custom website design? And if it's ...
Customer Retention: Quit Chasing After New Customers
The concept of customer retention is heavily under utilized by many marketers. Every business needs customers, but oftentimes find themselves constantly chasing after new customers offering promotions ...
How Mobile-Friendly Websites Impact SEO
SEO is about how your website is built and presented as much as it is about the names you use for images, description tags, and keywords. If you’re planning on having your website rank well in Goog ...
How To Boost Your Small Business Website SEO
Your small business website is all setup and you are eager to get started with SEO. Conducting a website analysis will be helpful in understanding your site’s performance and it can also reveal possib ...