WordPress Child Themes: Why You Should Use Them
Before I go into why you should used WordPress child themes for your small business website, let's first talk about what a WordPress child theme is. All WordPress websites are built using a theme whic ...
The Changing Relationship Between Sales and Marketing
A fine tuned sales and marketing team is an essential step towards achieving growth in your business. Traditionally, sales and marketing has been viewed as two separate departments; each believing the ...
Hiring a Website Design Agency vs Using Website Builders
You've no doubt seen or heard the jazzy advertisements for website builders on various media. But are they really a competitor for a website design agency providing custom website design? And if it's ...
Customer Retention: Quit Chasing After New Customers
The concept of customer retention is heavily under utilized by many marketers. Every business needs customers, but oftentimes find themselves constantly chasing after new customers offering promotions ...
How Mobile-Friendly Websites Impact SEO
SEO is about how your website is built and presented as much as it is about the names you use for images, description tags, and keywords. If you’re planning on having your website rank well in Goog ...
How To Boost Your Small Business Website SEO
Your small business website is all setup and you are eager to get started with SEO. Conducting a website analysis will be helpful in understanding your site’s performance and it can also reveal possib ...
You Had Me At Hello: Winning Customers’ Hearts and Minds
Making a great first impression is important. You may never get a second chance to make a great first impression. But, do you know when that first impression begins? There is so much stuff out ther ...
The Value of an Effective Campaign by San Diego Internet Marketing Agency
How you choose to market your company may be the deciding factor as to whether the business makes it or descends into failure. The reality though is, marketing your business is vital to the success of ...
5 Low-Cost Marketing Strategies to Implement Now
Money can be tight if you run a small business. Most of your funds will be allocated to establishing your brand and managing internal operations, so you’ll need to use your imagination to make it. Whe ...
Dealing With Those Pesky SEO Spam Emails
This article is long overdue as the issue I’m about to discuss has become quite annoying. This article is NOT intended to offend any specific company or India country as a whole. It’s directed to ...