Web design mistakes can negatively impact your business in many ways. Good web design is extremely important for all businesses. It’s one of the factors that determines your business’ online success and establishes your brand visibility.
Web Design Mistakes To Avoid
A bad web design is not only frustrating for site visitors, but it will prevent potential customers from visiting your site at all by shear word of mouth. Conversely, a good website design helps enforce your brand message and can connect your customers with your products or services.
Having said that, here are our top 12 web design mistakes to avoid in 2018.
1. Inconsistent Design
Each page of a website should have a consistent look and feel. You want to make things easier for your users and not force them to learn new toolsets or representations for each task. For example: the placement and design of your main navigation menu should be consistent even when visiting different brands of your company. This may should like a simple concept, but there many examples of websites out there that exhibit a lack of cohesiveness in their designs.
2. Long Paragraphs
If you don’t have ample white space around your paragraphs, your text will not be easily scannable. It becomes a challenge for your visitors to read your pages and posts text. Instead, take the time to format your content into smaller paragraphs and include strong, relevant imagery. There are numerous ways to WordPress blog posts.
Use short paragraphs no longer than 3-5 lines depending on your content area. Subtitles about every 300 words. Using bullet lists, bold and/or italic fonts adds dimension and readability to your content.
3. No Contact Information
Who are you? Where are you? While your about page can take care of the ‘who’, how do visitors get in touch with you or your business. This may seem obvious, but I have visited many websites that have no contact information; not even a phone number. If you don’t feel the need to have a contact page, provide contact information at the bottom of your website so that it’s a global element no matter what page your users are visiting.
4. Too Many Images
While visual aids are helpful in conveying information and providing aesthetics to your page or post, it’s difficult to communicate through images alone. Additionally, too many large images will slow down your pages, and that can effect your website’s search results visibility.
5. No Titles
People want to know what sections and pages they are on when visiting your site; tell them. Rather than making them guess, use titles to clearly state what your blog post is about, or page titles so it’s obvious how you can help them, and what you do.
6. Illegible Content
Small fonts are difficult to read even for people with 20/20 vision. Light text color on a light background or dark text color on a dark background causes your visitors to squint to try to figure it out. Your users shouldn’t have to struggle to read your content. Use appropriate font sizes and colors that make your web pages legible and easy to read.
7. Complicated Forms
Whether it’s a contact form, registration form, or what have you, don’t overcomplicate the process. A simple form containing the fields for information you ‘actually’ need to collect has a much better change of getting filled out by your users. Otherwise, it becomes an annoying, daunting process, and they will simply leave your site.
8. No Call-to-Action
Finally, not including a call-to-action is censorious web design mistake. Your website was created for a specific purpose. Using a clear call-to-action signifies what that purpose is and help customers connect with you. A website that omits some type of call-to-action is missing out on customer engagement opportunities.
Wrapping It Up
These are just a few simple web design mistakes that could be costing you leads or conversions. If you feel your website is not all that it can be, we would love to help. Give us a call at (858) 874-6528 or schedule a free consult.
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About the Author
Hazel Burgess is the Founder and Creative Director of Envisager Studio, a premier website design agency specializing in WordPress website design, development and content marketing promotion. The company is based in San Diego, CA and works with companies that range from small business to enterprise level. Follow +Hazel Burgess on Google+ as well as Twitter.
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