Geo-targeting Ads

Global domination of the search engine results pages (SERPs) is not the main goal of many small businesses. Instead, geolocation (geography) plays a big role in determining which customers they serve. Many small business marketers use geotargeting to create highly customized marketing campaigns. Location targeting allows your campaigns to show up in the geographic locations that you set. For example, you can select a radius around a location, areas within a city, state, and more locations.

For many small businesses, advertising is important for them in order to keep up with their bigger competitors. However, a successful ad needs to be catered to your business’ specific target audience, especially where they are geographically located. And this type of advertising is known as geotargeting. To get the most bank for buck, every small business should use this type of advertising strategy when creating campaigns.