SEO vs. SEM Marketing

If you are doing any type of internet marketing for your business, you have probably heard of SEO and SEM. But do you know how they differ? Understanding the differences between SEO (search engine optimization) vs. SEM ( search engine marketing) is paramount. Especially when determining how to allocate marketing funds and key business resources. Combining the two into one cohesive strategy can be exceptionally beneficial for your business.

Search engine optimization is the practice of continually optimizing a website in order to rank better organically (non-paid) in search engine results pages. On the other hand, search engine marketing is about getting traffic from paid as well as organic search. In short, SEM (search engine marketing) is a broad term that includes SEO (search engine optimization). Which means that SEO falls “under” the umbrella category of SEM.