seo vs. sem: which marketing-tactic is better

Search Engine Optimization vs. Search Engine Marketing: Which Marketing Tactic is Better?

If you're using any type of internet marketing for your business, you've probably heard of SEO and SEM. But do you know how they differ? Understanding the differences between SEO, or search engine optimization, vs. SEM, or search engine marketing, is paramount when determining how to allocate marketing funds and key business resources. Combining the two into one cohesive strategy can be exceptionally beneficial for your business.

So, if you’re looking for insight on SEO vs. SEM and which marketing tactic is better for your business, download our Search Engine Optimization vs. Search Engine Marketing: Which Marketing Tactic is Better? FAQs and learn more about natural and paid search:

  • Search Engine Optimization (SEO) is focused on organic search — getting to the top of the list when a user searches for keywords related to your business.
  • Search Engine Marketing (SEM) revolves around choosing the right keywords to invest advertising dollars in when you want to appear in the paid search results on major search engines.

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