Retargeting: Benefits of Remarketing

Not everyone who visits your website is ready to make a purchase on their first list. Some may want to consult with someone else, while others may simply be short on time. This is where retargeting has its benefits of remarketing your content. It’s a powerful tactic used to reach potential customers who did not convert during their first visit to your website. In short, retargeting is a form of marketing that uses online ads to target users who have already visited your website. Of course, this also includes people who have visited or interacted with your brand on social media as well.

Retargeting has many benefits of remarketing because it encourages visitors to go to your website and complete a desired action. For example, sign up for a free trial, make a purchase, book a demo, etc. Although the terms retargeting and remarketing are used interchangeably, there are slight differences. Retargeting is used to reach previous site visitors through ads which encourages them to return and compete your desired action.

On the other hand, remarketing generally refers to personalized, targeted messages sent to individuals who have already made a purchase. In this white paper you will learn about both and how to use them separately or together in your campaigns.