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Why You Shouldn’t Try to Build Your Small Business Website

Why You Shouldn't Try to Build Your Small Business Website
A small business’s website is vital to its success. Your website is your business’ window to the world. Not only does it need to make a great first impression, but also it needs to effectively describe your business and encourage visitors to use/buy your services or products.

If done properly, your small business website can provide you long-term success for your business. Given that your business website is one of the most important components in your marketing mix, it’s important to get help from a professional web design agency to build your website.

Here are a few reasons why you should get the help of a professional small business web design experts:

Search Engine Optimization (SEO)

As a small business, you want your website to rank well in search engines such Google, Bing and others. The higher your website rank in search engines the more traffic and higher number of potential clients. To achieve this, you must understand website structure and coding among other factors that are required for building a professional, lead generating website.

Mobile Readiness

Regardless of the device (desktop, tablet, smartphone) a visitor uses to access your website, your small business website should respond to that device. Building a responsive and intuitive website design with predictable functionality and efficient succinct actions requires an experienced website designer and developer.

Depth and Longevity

You may be reading this thinking, “with all the website builder tools online which promise a quick, cheap, simple website, I CAN build a website on my own”. When your business grows and needs additional capabilities beyond what that platform offers, you may find yourself in a tight spot. A professional web design agency will take the time to understand the future goals of your business and your website in order to ensure that your small business website is developed to accommodate your future endeavors.

Building for The Right Audience

If you attempt to design a website yourself using the online website building tools by dragging and dropping text, images, and other features, you will quickly discover that while this approach seems like a quick solution to a big job until you consider that the final product isn’t designed to do what your users want – it’s designed to do what you want.

Your entire website, from color scheme to functionality should be targeted specifically for your users. These pre-made designs are cookie-cutter solutions and your brand won’t stand out from the competition.

Time and Cost

Crafting a small business website takes a lot of time and expertise. Despite website building tools services claims for ease of use, building a website is far from simple. Programming, copywriting, and graphic design are just a few of the skills you need to make your website actually look professional and generate leads. Also, by trying to design a website yourself, you are shifting focus from your core competency of actually running your business.

It may seem like you’re saving a bundle of money by trying to design your own website, but after your site goes live and negative reviews start pouring in or worst, your site’s nowhere to be found in search results – you have just doubled both the time and cost of your business website design.

Conclusion

A professional small business website is a strategic collaboration between a small business owner and an experienced web design agency. More and more people are finding businesses online before making a buying decision. To be successful online, seek the assistance of a skilled, qualified web design agency.

If you don’t have time or money to do it right the first time, you must have time and money to have it done it over. Don’t let your small business website suffer this fate

About the Author

Hazel Burgess

Hazel Burgess is the Founder and Creative Director of Envisager Studio, a premier website design agency specializing in WordPress website design, development and content marketing promotion. The company is based in San Diego, CA and works with companies that range from small business to Fortune 500. Follow +Hazel Burgess on Google+ as well as Twitter.

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10601 Tierrasanta Boulevard
Suite G-140 San Diego, California 92124
phone: (858) 874-6528
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