Digital branding is higher stakes than traditional branding. In previous years, when someone didn’t like your marketing campaign or TV commercial, they would simply make an unkind remark to another person and move on. Today, when someone doesn’t like your marketing campaign or TV commercial, you’ll hear about it on most of the social networks.
If digital branding isn’t a concern for your small business, it should be. 2015 will be ending in a few weeks and if your small business had a digital presence, but didn’t brand it correctly, this may be one of the reasons why your business didn’t stand out in the crowd online. In short, you need to be aware of the digital branding trends to stay ahead of the curve.
Our infographic below identifies 10 key branding trends as the most promising to show measurable results for businesses in 2015. While some of them may seem a little improbable, many of them can be implemented by businesses of any size and industry.
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About the Author
Hazel Burgess is the Founder and Creative Director of Envisager Studio, a premier website design agency specializing in WordPress website design, development and content marketing promotion. The company is based in San Diego, CA and works with companies that range from small business to Fortune 500. Follow +Hazel Burgess on Google+ as well as Twitter.
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