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Sounds obvious doesn’t it?.... but it is very common for
websites to have little or no changing content on their
homepage.
Do you have a website and want to know how to make it more
successful? The best advice that can be given to any website
owner is to update your content. Review what you have and
update any new information about your company, products and
services. This seems simple, but it should be done at least
every few weeks and if possible more often.
The homepage is your window to the world. Many visitors will
arrive and leave without visiting any of your other pages so
make sure that your most important messages are clearly
visible and that the content changes regularly.
 Right now you are probably thinking, why do I need to update
my website content so often? Well, there are a number of reasons for
this. The first is the user experience. If possible customers come
back to your website more than one time before making a purchase
from you, seeing updated content will give more credibility to your
business. In addition, the mere fact that you update your
content regularly may get them coming back to your site more
often and so that increases your chances for converting a sale.
On the reverse of this, consider whether you have a news
section on your website. If you do, but have not updated it
for several months, what sort of impression will this give?
Many potential customers will look at your website and may
think that if you can't keep people updated through your
website then what else will you fail to do.
Another great reason to update your content on a regular basis is for search engine results. When a search engine comes to your website they effectively read your content and each time they do this they will compare it with what they read last time. If it is different, then it gives a greater validity to your website and is something new for them. The new content is liked by search engines as their aim is to provide users with the most up to date relevant content when a search is done. The older content is, the less relevant it appears to the search engines.
However, there is one important thing to consider here. It is not worth updating your content on a regular basis unless it is going to be written well. This means ensuring your grammar and spelling is correct as well as writing interesting content that people will want to read. It is always a good idea to keep paragraphs short to reduce big blocks of text as well as incorporating lists or bullet points. These are easier for people to read and will keep their interest longer.
There are many things you can do to have fresh content, one of the best is to add a news section or articles to your site. This will mean that you are adding more pages to your website and so more
pages for the search engines to index. However, this should not be done alone and updating of existing pages, particularly your home page should also be done.
Just remember, keep it fresh, up to date and engaging and your website popularity will grow very quickly. |
