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Promote your
business by public speaking. One of the best ways to get PR for your company is by speaking to organizations. There's something about the immediacy of being in front of people that has great spin-off benefits.
So, whether you do it for the fees or contacts or both, either way, you can't lose. Another bonus is that speaking professionally will take you out of
your comfort zone into learning new valuable skills.
The first step on the road is to get training. Start with Toastmaster’s and offer your services
for free as a speaker to non-profit or community groups.
Make sure you get testimonials from the audience to use later in your promotional material.
Now that you have some expertise and know exactly what you want to say, it is time to embark on your career as a professional speaker:
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Use the contacts you’ve gained to find your audience.
Ask them for referrals to the associations they belong to. |
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Ask your local librarian for The Association Book. |
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When calling a Conference Organizer, ask what the theme of their upcoming conference is and whether they’ve got their speakers lined up. Large
conferences usually plan a year in advance. Let them know what you have to offer. |
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The trick is to find ways to keep your name in front of potential clients with periodic phone calls or brief mailing updates. |
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Approach many organizations at the same time so
you keep the momentum going. |
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Your promotional kit should contain a bio including your accomplishments and qualifications along with three of your speaking topics. The third page should contain short testimonials from clients and/or customers along with a list of clients. |
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Now that you’re all set with training, a promo kit and contact information for your target audience, go for it!
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