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A blog is a simple and easy way to quickly have a web presence for your small business to sell your company's products and/or services. It can also serve as
an additional component of your main website which would generate more inbound links to your website.
It is a good business strategy to have a blog as a separate component of your main website or to have a custom blog/WordPress as your website.
Do a Google blog search and you will quickly discover that your competitors are blogging. You should study their sites, have a look at what they are doing right and wrong, and apply the best ideas
(along with your own original ideas) to your blog.
Here are 6 basic reasons why your website should have a blog:
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Demonstrate Authority
No doubt your competitors (at least some of them) have a blog. And it is almost guaranteed that potential clients are reading them. To show that you are amongst
the top minds in your field, you should be blogging as an independent professional. Having a blog gives you (and your website) authority and a leg up on the competition. |
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Show You're Passionate About What You Do or What You Offer
Having a blog allows you to really draw out the conversation and show your passion as a small business. Your static web pages can open the dialog, but the blog is what differentiates you as a passionate business owner and someone who really provides the best product
or service. It’s a good way to stand out from your competitors. |
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Business to
Business Networking
Connect with other businesses with your blog, especially those that blog as
well. You will be surprised how receptive other bloggers are to connect with
you, and you could even start a link share program. Could also lead to
prospective new clients. |
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Build Upon Your Existing Subscribers or Build A New Subscriber Base
You can create an authoritative and powerful voice stemming directly from your organization. Use your small business blog to build a subscriber base of current, past and potential clients as well as professionals in your industry and complimentary industries.
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Get Noticed in Search Queries
Having a blog lets you tap into a huge amount of search traffic, especially when you can write on all the different aspects of your business. You can capture search traffic that is asking very specific questions to blog entries that answer them. Now people will begin to stumble-upon your website for extremely specific searches and know you’re the right company for them.
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Be An Inspiring Voice For Your Industry
Got something positive to say about your industry? This is the place to share it, and inspire positive comments about what you’re doing as well.
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Custom Blog Design Examples |
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It
is absolutely beautiful! We assumed you were updating the content from last
year's event, but instead you developed a whole new website. Thank you, it is
awesome!
